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How to Use the Free Text Load Feature in the Attention Insight Chrome Extension
Every extra sentence asks visitors for a little more time and attention. When a page asks for too much, key messages get skipped. That is why it’s worth making sure your most important message isn’t buried in text.
Attention Insight Chrome extension V3 includes a free Text Load feature. It shows how much text is on a webpage and how easy it is to read. It checks copy length, reading time, text structure, density and visual readability directly in your browser: nothing is uploaded, and no account is needed.
1. Where can I find the free Text Load feature?
First, install the Attention Insight Chrome Extension from the Chrome Web Store. Then:
1. Open the webpage you want to analyze.
2. Click the Attention Insight icon in Chrome.
3. Find Copy Stats, marked as Free.
4. Click Open Text Load.
Text Load opens in a side panel next to the page. It doesn’t use credits.
2. What does Text Load mean?
Text Load shows how much text users need to read and process on a webpage.
It looks at the amount of copy, reading time, sentence and paragraph structure, text density and visual readability.
3. How can I use the results?
What does “Copy data” do?
Copies the full analysis as a structured text report: all metrics, the section table, how each number was measured, and what the tool can’t measure. It ends with a ready-made prompt, so you can paste the report into an AI assistant and ask how to reduce reading effort.
Can I compare results?
Yes. Open the Compare tab and click Save current as baseline. Then change the page and measure again to see how the results changed, for example after shortening copy or adding a section.
Baselines are saved for each browser viewport width, so compare results measured at the same width.
4. What does Text Load leave out?
Three parts of the panel show what was hidden, what couldn’t be measured and what was set aside. Check them before you draw conclusions from the numbers.
What does “Clipped Blocks” mean?
Shows text blocks where part of the content is hidden or cut off by the page layout. Check them manually, because some clipping is intentional.
What does “What we cannot measure” show?
It lists what Text Load can’t count: text inside images, drawn on canvas or inside embedded frames from other websites. If your key message is on a banner image, it won’t appear in the numbers. This section also shows how many images and frames the page has.
Text Load also doesn’t show where attention is likely to land; for that, run an Attention Scan.
What does “Excluded from main copy” show?
Lists the page elements left out of the main copy count, such as the header, navigation, footer, side cart, sticky buttons and cookie pop-ups. Check it if the numbers look too high or too low: it shows exactly what was counted separately.
5. What else can you analyze with Attention Insight?
Text Load shows how much there is to read. An Attention Scan predicts what users are likely to notice.
Run Current view or Full page from the extension, or click See Where Attention Goes at the bottom of the Text Load panel. The latter also shows First-Glance Text Load: how much text sits where attention is predicted to land.
Additional features include:
Attention Heatmap – predicts which areas are most likely to attract attention.
Focus Map – shows what users are likely to notice, or miss, in the first seconds.
Clarity – evaluates how clear or visually cluttered the design is.
Focus Score – shows how concentrated predicted attention is.
Areas of Interest (in the full analysis) – measures predicted attention on elements you select, such as a CTA or price.
Contrast Map – shows which areas stand out more or less visually.
