Eye tracking studies
Eye tracking is a process of measuring eye movement, determining where the person’s gaze is directed.
The result of an eye tracking study is an Attention Heatmap that shows how a group of participants viewed an image or video. Such eye movement data was needed to train our deep learning algorithms.
To carry out the eye tracking studies, we hired a neuromarketing lab which is a member of the International Neuromarketing Science and Business Association (NMSBA).