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Figma Plugin

Attention Insight for Figma

Transform your designs with predictive eye-tracking heatmaps in Figma. Instantly analyze user attention, validate layouts, and make data-driven decisions—all within your favorite tool.

Delivering critical pre-launch insights for

Use Cases of Attention Insight Figma Plugin

Quickly identify design strengths and weaknesses with Attention heatmaps. Optimize key elements like layouts, colors, and CTAs early, ensuring better engagement and usability before launch.

Instant Feedback for Smarter Designs

Effortlessly analyze designs within Figma using predictive eye-tracking heatmaps. Instantly see what captures user attention without the need for extra tools or live traffic. Validate layouts, colors, and CTAs early in your process to ensure your design choices drive engagement and usability.

Maximize Conversion Potential

Optimize your designs by predicting the best placements for key elements like buttons, headlines, and visuals. Identify and fix potential bottlenecks that could hinder user interactions during the concept stage, ensuring your designs are primed for success from the start.

Collaborate and Iterate with Confidence

Streamline teamwork by sharing visual insights with clients or team members. Use actionable metrics to back your creative decisions, speed up approvals, and test design tweaks with immediate feedback to refine your concepts faster.

Cutting-edge features for advanced analytics

Attention heatmap

Clarity score

Focus map

Focus score

Percentage of attention

Contrast map

Trusted by over 2000 marketers worldwide

Carlos Groth

Senior Product Designer

"I always found Attention Insight very valuable in my preliminary evaluations of my screen design for web and mobile. It was like a blindspot check on crucial items I might have overlooked in terms of layout and balance."

Vanessa Carvalho

Senior Product Designer

"I’ve been using it since launch and it’s impressive. The heatmap predictions cut hours of guesswork, and the insights go beyond just visual usability, they help prioritize smarter design decisions earlier. A real boost for any UX workflow."

Aksel Suokas

UX/UI Consultant & Partner at The Good Side

"It is not a replacement for user testing, it acts as a powerful early validation tool that can save hours of debate and prevent missed clicks."

Daniel Lugo

UX/UI Designer

"If you are UX designer you need to check out Attention Insight because it’s a gem! It allows you to immediately test your designs and improve them for higher conversions and better user experience."

Rhiddhit Paul

Senior Product Designer @ HumanX

"It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! "

Aqil Ahammed

Designer

"This tool definitely helped me refine my design in ways I might have missed otherwise. It's not a magic bullet, but it absolutely pushes you in the right direction for a more user-friendly and engaging website."

Step-by-step tutorials for Figma Plugin

Learn how to generate attention heatmaps, analyze any design, and read attention data effectively.

Figma plugin tutorials

11 Videos

How to Increase a Landing Above the Fold Clarity Score | Figma | AI | Attention Insight

4:22

Website Portfolio Testing | AI | Attention Insight | Figma

5:11

How to Improve Designs With AI by Applying Textures | Attention Insight | Figma

3:39

How to Increase a Landing Above the Fold Clarity Score | Figma | AI | Attention Insight

4:23

How to Use Color in Web Design to Attract Users' Attention | Figma | AI | Attention Insight

4:03

Improve CTA Button by Adding Additional Design Element | AI | Figma plugin

1:33

Improve Design Focal Point with Visual Attention Software | AI | Attention Insight

3:18

How to Adjust Element Distance and Improve a Landing Page | AI |Attention Insight

4:50

Use Z-Pattern Layout to Improve Website Clarity | AI | Attention Insight

1:49

Figma Plugin testing by Nick

5:27

Figma Plugin testing by Chocoins

2:03

“You can now use AI to validate your design concepts directly in Figma! This is a great way to complete user testing before even launching your design."

Matthew Bishop

Founder at Superbrick

Figma Plugin

Ready to Optimize Your Designs?

Transform your design process with AI-powered insights. Start validating, optimizing, and iterating with confidence—without the guesswork. Maximize conversions, enhance user experience, and collaborate more efficiently.