Instantly create AI heatmaps with the most eye-catching parts of your design. AI heatmaps are a visual representation of data that helps you determine whether users view and observe certain elements.
The algorithm uses warm-to-cold colours to display which areas get more attention. For example, areas attracting the most attention receive warmer colours like red and yellow.
Define an Area of Interest (AOI) that you want to test. In no time, get an exact percentage of attention that object receives.
AOIs represent objects (e.g. call-to-action buttons) that you want to test in the design.
Even though our algorithm recognizes CTA buttons automatically, other AOIs can be set by you.
Attention Insight algorithms can already recognize CTA buttons automatically and provide an exact Percentage (%) of Attention that button received.
Moreover, our algorithms will automatically recognize and test key objects such as images and headlines in the future.
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