The Attention Insight platform has multiple features that enhance your decision making process.
Attention Heatmaps
Instantly create AI heatmaps with the most eye-catching parts of your design.
AI heatmaps are a visual representation of data that helps you determine whether users view and observe certain elements.
The algorithm uses warm-to-cold colours to display which areas get more attention. For example, areas attracting the most attention receive warmer colours like red and yellow.
Percentage of Attention
Define an Area of Interest (AOI) that you want to test. In no time, get an exact percentage of attention that object receives.
AOIs represent objects (e.g. call-to-action buttons) that you want to test in the design.
Even though our algorithm recognizes CTA buttons automatically, other AOIs can be set by you.
Focus Map
Make sure that users see the most critical elements of your designs. Focus Map shows which parts of your design are noticed or missed within the first 3-5 seconds. If users can’t find what they are looking for within seconds, they’re gone. Your design must answer three questions:
What is your product
Why should the user care about it?
Where should the user go next?
Answers to these questions should be visible in the focus map.
Bring the power of AI vision to your clients
Empower your clients to see how customers perceive their designs. Add functionality of generating attention heatmaps to your users' workflow via Attention Insight API.
Measure the clarity of your design and compare against competing designs in the same category.
Clarity score shows how clear the design is for a new user, whether it is overloaded with elements and conflicting colours or it is clean and clear. The score ranges from 1 to 100 (100 indicates maximum clean design).
Alexa Sites Rank is a benchmark of Top 170 Alexa websites gathered together. It enables Attention Insight to compare your website against your competitors in terms of clarity.
Attention report
See your design analysis explained in detail with Attention Insight Report Feature.
Attention Insight report delivered in PDF format shows the following: introduction to the technology, Focus Map (shows which parts of your design are noticed or missed within the first 3-5 seconds), Clarity Score (clarity of your design in percentage), Attention Heatmap (shows design’s the most eye-catching parts through warm-to-cold colors), and Percentage of Attention (a percentage that each object in your design receives).
Design comparison
Compare your designs and see which solutions will perform better.
This feature lets you easily see the change in attention heatmap and focus map, as well as spot the percentage of attention and clarity score differences. Use it all in the A / B testing process and be doubtless about your design decisions.
Test new video feature
Boost your Video Ad performance by applying heatmaps to its analysis
Ensure your designs stand out with optimal contrast and are accessible to all audiences, complying with the latest WCAG 2.2 guidelines. Our Contrast Map divides your image into zones, analyzing key colors for maximum contrast and visibility. Green zones indicate high contrast, ensuring your essential elements grab attention, while blue zones highlight areas for improvement.
Focus Score
Refine your designs with our Focus Score metric, pinpointing attention concentration to boost message effectiveness. A high score means focused viewer attention, enhancing message delivery and memorability. Utilize the Focus score to identify the level of attention density and adjust the focal points of your designs, ensuring key elements stand out.
AI Recommendations
Leverage our AI Recommendations to elevate your design's impact. Generated by a cutting-edge Vision LLM model, these suggestions offer tailored advice on optimizing conversions, attention distribution, color, and contrast for your specific design. Each set of AI recommendations, accessible by using one credit, provides actionable insights for immediate improvement. Choose between various prompts. Once generated, recommendations can be revisited anytime.
AI Recommendations for AOI
Unlock targeted insights with our AI Recommendations for AOI (Areas of Interest). Powered by the same advanced Vision LLM model, these recommendations focus on specific design objects you define, such as headings, logos, or CTA buttons. Simply draw an AOI on the generated heatmap to receive tailored suggestions on how to enhance attention to that design object.
Launch with full confidence
See Your Website Through Your Users’ Eyes: With the AI powered analytics tool, instantly generate Attention Heatmaps on any website.
