Attention Insight heatmap tool is a visual attention prediction algorithm based on deep learning. In simple words, it is a much more affordable and faster option with 90-94% accuracy compared to real eye-tracking studies.
Within minutes, a platform predicts where users will look while engaging with your design – for example, a website landing page.
Spot the most eye-catching parts of your design, so you can pre-test what’s hot and what’s not.
Besides, Attention Insight platform is very simple to use.
To analyse your designs you need credits. New user has 5 free credits for the initial test cases. 1 credit – 1 design study. Ran out of credits? Login into your account, on the top right go to Credits section and choose one of the suggested plans or simply purchase as many credits as you need.
In 1 minute you will get a visual representation of how user’s attention distributed in design.
Above all, you can analyse the results online or download it (on the top right choose a green button Download Study). You will be able to reach all your created studies anytime, anywhere – just login into your account.
After you identify visual attention errors, make small changes to your design. The beauty is that it does not have to be a significant change. Sometimes, it is as easy as increasing the most important text size, changing the background picture or the website elements’ color.
Let’s say a CTA button on your website is not standing out.
In the example below, after changing a CTA button placement, attention to CTA has increased by 3%.
To sum up, the Attention Insight heatmap tool lets you identify visual attention errors, get insights on users’ attention shifts, and make data-based improvements to your visual content. Within minutes you can see a design through the eyes of users.
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