Terms of Use

UAB Attention Insight – Terms of Use

Effective Date: 2017-10-10
Updated at 2025-06-30

Welcome to Attention Insight, a platform that offers tools to predict human responses to images and videos. These Terms of Use (“Terms”) govern your use of our services, software, websites, and applications (collectively referred to as “Services”).

Acceptance of Terms

Please read these Terms carefully before using our Services. By using the Services, you agree to be bound by these Terms. If you do not agree to these Terms, you may not use our Services.

Description of Services

Attention Insight provides various services, including the following:

Attention Insight Predictive Eyetracking: This service predicts what will draw attention in images and videos.
The Attention Insight Platform: This service allows you to store, organize, share, and receive content from multiple sources.
Additional features and functionalities.

You understand and agree that our Services may be provided online, as mobile and/or desktop applications, or integrated into third-party services.

Price:

All users receive a 14-day free trial with 10 or 15 credits. After the trial, continued use requires a paid subscription; each subscription plan includes the monthly credit allowance stated in its description.

Unlimited plans
In addition to credit-metered plans, we offer:

Hero plan – unlimited credits across the Attention Insight Platform (web app, API, and plugins), subject to the Fair-Use Policy;
Figma Hero plan – unlimited credits for analyses triggered through the “Visual Usability Checker” Figma plugin (see plugin-specific terms), subject to the Fair-Use Policy.

Credit-metered plans
1 credit is charged for:

1 image or URL analysed (up to 3 viewports). Additional charge for longer images: +1 credit for each additional 3 viewports;
1 separate viewport analysis in a long image (when you select the viewport area and click ‘Analyse’);
1 AI recommendation request;
1 sec. of video analysed;
4 API transactions.

Add-ons (plugins) consume credits exactly as the web app does unless you are on an unlimited plan.

Right of Withdrawal and Refunds

(This section applies solely to consumers, not business customers.)
If you subscribe as a consumer in the EU or EEA, you have a 14-day right to withdraw from your subscription contract – no questions asked – provided you have not yet used any paid features (such as generating an analysis or exporting a report). By initiating any paid feature, you expressly waive this right under Article 16(m) of Directive 2011/83/EU.

A model withdrawal form (Annex I, Directive 2011/83/EU) is provided in Appendix A for your convenience; you may use any clear statement to exercise the right.

Refund requests for accidental purchases or demonstrable technical failures will be considered at our sole discretion. This does not affect your statutory rights.

Fair-Use Policy

Plans advertising unlimited credits for analyses (for example, the Figma Hero plan and any future unlimited tiers) are subject to fair-use controls. “Unlimited” means no per-analysis fee, but to preserve system stability and fairness, we monitor for abusive usage.

If your usage, such as automated bulk requests or activity that degrades system performance, exceeds patterns typical of human design work, we may throttle or suspend your access. Before taking such action, we will notify you by email to your registered account address and give you an opportunity to remedy the issue.

User Content

The Services enable you to upload, submit, store, share, receive, collect, capture, and visualize your ideas, texts, graphics, videos, data, information, files, presentation decks, or other content (“User Content”). You retain all ownership rights to your User Content, and we do not claim any ownership of it.

Data Retention and Auto-Deletion

You may delete your uploaded studies, images, and videos at any time. You can also set an automatic deletion schedule (1 day, 1 week, 1 month, 3 months, 6 months, 12 months, or never).

If you do not configure auto-deletion, we retain your content indefinitely, for as long as necessary to provide and improve the Services. Inactive accounts may be subject to data purging as described in our Privacy Policy.

Ownership and Responsibility

The Services are provided by Attention Insight, owned by UAB Attention Insight, with its main office located at Kareivių g. 19-78, LT-09133 Vilnius, Lithuania, registered at Lithuania’s State Enterprise Centre of Registers under number 304999911.

Applicability and Third-Party Services

These Terms apply to all users of the Services who are 16 years of age or older. When using the Services, you also agree to comply with any additional terms of use, notice and takedown policies, and privacy and cookie policies of any third-party services that may be integrated with our Services. If you use the Services on behalf of your employer or another organization, you represent and warrant that you have the authority to do so, and you agree to the terms of that organization.

User Obligations and Restrictions

When using the Services, you agree to:

Comply with applicable laws and these Terms.
Respect the rights of others, including intellectual property rights.
Not engage in unlawful, harmful, or offensive activities.
Not use the Services to distribute, promote, or facilitate prohibited content.
Not abuse, harass, threaten, or intimidate others.
Keep your account information and password confidential.
Not interfere with the Services’ security or functionality.
Not access non-public areas of the Services or use unauthorized methods to collect user information.
Not send viruses, spam, or engage in any malicious activities.
Not reverse engineer, resell, sublicense, or commercialize the Services without our permission.
Not allow others to use your account.

Intellectual Property Rights

Attention Insight retains all intellectual property rights to the Services, including software, content, trademarks, logos, and patents. You may not use, modify, copy, distribute, or reverse engineer any part of the Services without our permission. We are not responsible for third-party content published within the Services.

User License and Content Usage

By using the Services, you grant us a license to use, host, store, scan, search, sort, index, create previews, reproduce, communicate, publish, publicly display, distribute, and edit your User Content for the sole purpose of operating, enabling, and improving the Services. This license does not apply to content shared via Attention Insight File Sharing. We do not sell or advertise your User Content. For more information, please refer to our Privacy policy.

Use of Uploaded Content

We do not use any images, videos, or other media you upload for AI model training or development – either by us or by our subprocessors (e.g., OpenAI API). Your content is processed solely to deliver the Services and remains under your control.

Data-Protection Roles

UAB Attention Insight acts as Data Controller for your account and usage data, and as Data Processor for any third-party personal data you upload. Our Data Processing Agreement is available here (current version 1.0, updated when required) or upon request.

Limitation of Liability and Disclaimer

Attention Insight provides the Services “AS-IS” and does not provide any warranties of merchantability, fitness for a particular purpose, or non-infringement. We are not responsible for any damages, loss of data, or unauthorized access to your account. Our liability is limited to the extent permitted by law.

Indemnification

You agree to indemnify, defend, and hold harmless UAB Attention Insight and its directors, officers, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or in connection with your use of the Service, violation of these Terms, or infringement of any intellectual property or other rights of any third party.

Termination

You may cancel your subscription at any time. Upon cancellation or non-payment, your account may be deactivated, and your User Content and personal data may be permanently deleted from our servers.

Third-Party Plugins and Integrations

We offer optional plugins and integrations (e.g., Photoshop, Sketch, Adobe XD, InDesign, Chrome extension, Zapier). These act only as interfaces to the Attention Insight Platform:

They consume credits from your existing subscription, as outlined in the Price section.
You must have an active account with the host platform and comply with its terms (e.g., Adobe, Chrome Web Store, Zapier).
If a host platform changes its API or terms, plugin functionality may degrade or cease to function without liability on our part.
Use of these plugins remains subject to all security, data-handling, Fair-Use, and refund provisions in these Terms.
The Chrome extension captures publicly visible webpage content only; you are responsible for having rights to analyse that content.
Zapier workflows may trigger multiple analyses and consume credits; monitor your Zap configurations to avoid unintended usage.

Terms Specific to the Figma Plugin “Visual Usability Checker”

Scope
The Visual Usability Checker (“Plugin”) is an add-on to the Attention Insight Platform for AI-driven visual-attention analyses on static Figma frames. Except as modified below, the master Terms apply.
Eligible Plans
• Figma Hero plan – unlimited credits for analyses.
• Any general Platform plan unlocks the Plugin per its monthly credit allowance.
Data Handling
When you run an analysis, the selected Figma frame is securely uploaded to our cloud servers and stored exclusively in your account.
Platform Access
Plugin-only subscribers can view results in Figma and via a limited web-app dashboard (organize, share, download).
Full dashboard features require either the 14-day trial or a full Platform subscription.
Technical Limitations
The Plugin analyses static frames only; it does not evaluate interactive prototypes, motion, or real-time behaviour flows.

Governing Law and Jurisdiction

These Terms are governed by Lithuanian law. Any disputes will be subject to the exclusive jurisdiction of the competent court in Lithuania.

Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect.

Entire Agreement

These Terms constitute the entire agreement between you and UAB Attention Insight regarding the Service and supersede any prior or contemporaneous agreements, communications, or understandings, whether oral or written.

Changes to Terms

We reserve the right to modify or update these Terms at any time, effective upon posting the revised Terms on the Service. Your continued use of the Service after any such changes shall constitute your consent to the modified Terms.

Contact

You can contact Attention Insight at [email protected] or through our contact page.