Teach eye-tracking through hands-on neuromarketing practice

Attention Insight helps lecturers turn eye-tracking theory into practical classroom tasks. Students can upload websites, ads, landing pages, or campaign visuals, analyse predictive eye-tracking results, and learn how visual attention data supports marketing and creative decision-making.

No credit card required.

Key Challenge

Neuromarketing courses often explain eye-tracking as a research method, but students have limited access to practical tools where they can test visual materials themselves and learn how attention results are interpreted.

Help students learn eye-tracking by applying it

Attention Insight gives lecturers a simple way to bring predictive eye-tracking into assignments, seminars, and class discussions. The value is not in replacing research labs, but in making visual attention analysis easier to understand through practice.

Turn theory into practical assignments

Lecturers can ask students to compare websites, ads, landing pages, or product pages and analyse where attention goes. This helps students connect neuromarketing concepts with real marketing materials.

Make eye-tracking results easier to understand

Heatmaps, focus maps, clarity scores, and attention percentages give students visible examples of how attention data can be read. Instead of only learning definitions, they see how results support marketing interpretation.

Increase student engagement with real examples

Students can work with brands, campaigns, and websites they recognise. This makes the course more active and helps them question first impressions with visual attention data.

Build practical skills for future work

Students learn how to interpret attention patterns, identify weak visual hierarchy, and explain findings in a marketing context. These skills can later support work in marketing, UX, advertising, ecommerce, and communication.

Trusted by over 2500 marketers worldwide

Team GoPickColors

"We check contrast on everything we build. But contrast only tells you the text can be read, not whether anyone is looking at it. Attention Insight shows that in one click, on any live page. Simple, and very useful for colour work."

Mohamed Farhan

CEO @ Inspo AI

"Attention Insight makes it easy to get a quick read on visual hierarchy and understand where users are likely to focus before launch. The heatmaps and attention scores are straightforward and useful, especially for design teams that want an additional validation layer without setting up a traditional eye-tracking study."

Florian Boelter

Staff Product Designer at Juro

"A quick, low-effort gut check on your design choices; A way to compare alternatives and pick the best one to test; A concrete visual you can include in your case study to show your thinking. These signals add depth to your story. Instead of saying “I liked this layout better,” you can say: “I tested both versions with AI-generated attention maps and chose the one with a clearer hierarchy.”"

Zander Whitehurst’s

Founder & CEO Memorisely

"Use it early to refine hierarchy in your UI before usability testing"

Atif Abbasi

Founder @ SaaS Landings

"Attention Insight has helped me provide more value to my clients. I'm now easily able to generate accurate heatmaps which throws the guesswork out the window."

Rhiddhit Paul

Senior Product Designer @ HumanX

"It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! "

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See Design Through Your Users’ Eyes: With the AI-powered analytics tool, instantly generate Attention metrics on any design

PRO

Perfect for designers, UX experts, and marketers making the best design decisions.

€119

/ month

Features:

Teach eye-tracking through hands-on neuromarketing practice

Turn theory into practical assignments

Make eye-tracking results easier to understand

Increase student engagement with real examples

Build practical skills for future work

Start analysing now!

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