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Validate outdoor ad creatives before they go live

Give clients a clearer way to validate billboard and digital OOH creatives before the launch. Predict what gets noticed first, identify weak hierarchy, and support approvals with attention-based visual evidence.
Try free for 14 days
No credit card required.
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Attention heatmap to optimize Google Display ads for OOH
Key Challenge
There is no clear way to check whether a creative will work in an OOH placement before it goes live. If key elements are not noticed quickly, approvals rely on opinion instead of visible proof.
Attention heatmap to optimize Google Display ads for OOH
Validate OOH creatives with attention data before launch
Show what is likely to get noticed first, review client files with clearer visual proof, and bring attention metrics into your own workflows or client-facing systems.

Add measurable value before campaign launch

Offer clients more than placement. Show whether logos, headlines, products, prices, or calls to action are likely to get noticed first, so campaigns go live with stronger creative confidence.
Attention heatmap to optimize Google Display ads for OOH

Help project teams review client creatives faster

Support account and project managers when client files arrive for approval. Spot weak focus, clutter, and unclear hierarchy earlier, so teams can raise issues before production or launch.
Attention heatmap to optimize Google Display ads for OOH

Integrate attention metrics into
your own systems

Use the API to bring heatmaps, focus data, and visual attention metrics into internal workflows,
approval systems, or client-facing tools, without adding a separate manual step.
Attention heatmap to optimize Google Display ads for OOH
Trusted by over 2500 marketers worldwide
Team GoPickColors
"We check contrast on everything we build. But contrast only tells you the text can be read, not whether anyone is looking at it. Attention Insight shows that in one click, on any live page. Simple, and very useful for colour work."
Mohamed Farhan
CEO @ Inspo AI
"Attention Insight makes it easy to get a quick read on visual hierarchy and understand where users are likely to focus before launch. The heatmaps and attention scores are straightforward and useful, especially for design teams that want an additional validation layer without setting up a traditional eye-tracking study."
Florian Boelter
Staff Product Designer at Juro
"A quick, low-effort gut check on your design choices; A way to compare alternatives and pick the best one to test; A concrete visual you can include in your case study to show your thinking. These signals add depth to your story. Instead of saying “I liked this layout better,” you can say: “I tested both versions with AI-generated attention maps and chose the one with a clearer hierarchy.”"
Zander Whitehurst’s
Founder & CEO Memorisely
"Use it early to refine hierarchy in your UI before usability testing"
Atif Abbasi
Founder @ SaaS Landings
"Attention Insight has helped me provide more value to my clients. I'm now easily able to generate accurate heatmaps which throws the guesswork out the window."
Rhiddhit Paul
Senior Product Designer @ HumanX
"It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! "
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See Design Through Your Users’ Eyes: With the AI-powered analytics tool, instantly generate Attention metrics on any design
PRO
Perfect for designers, UX experts, and marketers making the best design decisions.
€119
/ month
Start Free Trial
Features:
  • 2 User Seats
  • No Watermark
  • 200 credits
  • API available
1 CREDIT  = 1 image testing 1 URL (up to 3 sections) 1 AI recommendation 1s. video testing 4 API transactions
200 credits = 800 API transactions

Additional seat: €39/mo.

  • Quick Video Testing (~3 Min)
  • Instant Reports
  • Collaborate & Share
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Technology

It’s predictive eyetracking, not a mousetracking tool.

Features

Attention heatmap, focus score, AI recommendations, and more.

API

Integrate attention metrics into your platform

Figma Plugin

Every designer should have this in their toolbox.

Chrome extension

Every marketer should have this in their browser.

Adobe Express Add-on

It’s absolutely free for everyone — thanks, Adobe.

Adobe Photoshop Plugin

Test your poster designs before they go live.

Adobe InDesign plugin

Working more with print? Here’s your testing solution.

Case Studies

How clients achieve their goals using Attention Insight.

Knowledge Base

How to use Attention Insight products on your own

Blog

Insights and knowledge on design and marketing

Tutorials

Video lessons that help you master Attention Insight

Pricing Plans

Probably the most affordable predictive eyetracking tool

Enterprise Solutions

Looking for more details? Our team is ready to jump on a call

Demo Call

Participate in a demo call and enjoy a gift from us afterward.

Contacts

Have questions? Our team is happy to help

Affiliate program

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Careers

All required legal documents can be found here.

Legal

All required legal documents can be found here.
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Subscribe to the FIGMA HERO monthly plan and get 40% off with code AT40 for next 12 months. Offer ends September 30 at 23:59 (UTC+2). How do I apply discount?