Privacy policy

UAB Attention Insight – Privacy Policy

Effective Date: 2017-10-10
Updated at 2024-05-15

This Privacy Policy applies to the UAB Attention Insight, ApS owned and operated websites and its subdomains (“Sites”). UAB Attention Insight, ApS( “we,” or “us”) knows that you care how information about you is used and shared. This Privacy Policy explains what information of yours will be collected by UAB Attention Insight when you access the Sites and UAB Attention Insight Service (including through the websites of our partners), how the information will be used, and how you can control the collection, correction and/or deletion of information. We will not use or share your information with anyone except as described in this Privacy Policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Service. The use of information collected through our Sites shall be limited to the purposes under this Privacy Policy and our Terms of Service to customers.

GDPR and Information collection

1. Our Service: We may collect personally identifiable information about you, such as your full name and email address, when you register for an account. If you choose to purchase a product from us, we or our third-party payment processors will collect your payment information. We also collect data through our partners (customers) who use the UAB Attention Insight Service (including by embedding our code on their websites) on their websites or mobile applications. When you use the UAB Attention Insight Service or if you visit such websites or mobile applications, we may receive certain information about you as described below. We do not send any promotional emails; however, we may send you service related emails related to your account. If you no longer wish to receive these emails, you may opt out of them by canceling your account.

2. How do we collect your data? You directly provide UAB Attention Insight  with most of the data we collect. We collect data and process data when you:

  • Register online or place an order for any of our products or services.
  • Voluntarily complete a customer survey or provide feedback on any of our message boards, via email or chat
  • Use or view our website via your browser’s cookies
  • Use the ‘Sign in/up with Facebook’ button, Facebook will send us your name and email address to create an account for you.
  • Use the ‘Sign in/up with Google’ button, Google Cloud EMEA Limited will send us your name and email address to create an account for you.

3. How will we use your data? UAB Attention Insight collects your data so that we can:

  • Process your orders and manage your account.
  • Send you onboarding emails.
  • Respond to your questions.
  • Email you with special offers on other products and services we think you might like.

We do not use images uploaded by our users to train any of our deep learning algorithms.

For AI recommendations, we may send images and some metadata without client identification to OpenAI. You can read about OpenAI’s API policy here. OpenAI does not use data for training received via API.

In specific instances, certain employees may access user-uploaded data strictly to address issues reported by users. This access is granted only with the user’s explicit permission. We implement strict access controls to ensure that only authorized personnel can access this data.

4. How do we store your data? UAB Attention Insight securely stores your data at Google Cloud EMEA Limited Cloud Services servers located in The Netherlands.

Our Company will keep your user data and images/studies data you collect for an infinite amount of time for you to be able to access your studies at any point in time. Should you wish to delete your user account and all data, you can use the ‘Delete Account’ button in the ‘My profile’ menu option in our web platform.

5. Marketing. Our Company would like to send you information about products and services of ours that we think you might like. If you have agreed to receive marketing, you may always opt out at a later date.

If you no longer wish to be contacted for marketing purposes, please contact us at: hi [at] attentioninsight [dot] com

6. Cookies And Tracking Technologies: Technologies such as cookies, beacons, tags, and scripts are used by UAB Attention Insight and our partners (such as advertising, marketing and analytics), affiliates or analytics or service providers. These technologies may be used in analyzing trends, administering the Sites, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by such companies on an individual as well as aggregated basis. Our partners may also use such technologies to deliver advertisements to you as described below. While we respect the privacy of our users, we are not able to respond to Do Not Track signals set by your browser at this time. We use cookies to remember users’ settings as well as for authentication and analytics. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our Sites, but your ability to use some features or areas of our Sites may be limited.

7. Log File Information: Log file information is automatically reported by your browser or mobile application each time you access our Sites or the UAB Attention Insight Service. For example, when you access our Sites or the UAB Attention Insight Service, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed and other such information. We do not link this automatically-collected data to personally identifiable information.

8. Information Related To Data Collected For Our Customers: UAB Attention Insight collects information under the direction of its customers, and has no direct relationship with the individuals whose data it may process. If you are a client of one of our current customers and would no longer like to be contacted by such a customer, please contact our customer that you interact with directly. We may transfer personal information to companies that help us provide our service. Transfers to subsequent third parties are covered by the service agreements with our customers.  We are gathering general statistics about:

  • number and types of created analyses,
  • number of created projects,
  • number and types of drawn AOIs,
  • average percentages of attention for each AOI category.


These statistics are used solely for internal purposes by Attention Insight.

We do not use images uploaded by our users to train any of our deep learning algorithms.

9. Access And Retention Of Data Controlled By Our Customers: An individual who seeks access, or who seeks to correct, amend or delete inaccurate data should direct his query to a UAB Attention Insight customer (the data controller). If requested to remove data, we will respond within a reasonable timeframe.

10. What are your data protection rights? UAB Attention Insight would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access – You have the right to request UAB Attention Insight for copies of your personal data.
  • The right to rectification – You have the right to request that UAB Attention Insight correct any information you believe is inaccurate. You also have the right to request UAB Attention Insight to complete the information you believe is incomplete.
  • The right to erasure – You have the right to request that UAB Attention Insight erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that UAB Attention Insight restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to UAB Attention Insight processing of your personal data, under certain conditions.
  • The right to data portability – You have the right to request that UAB Attention Insight  transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at: hi [at] attentioninsight [dot] com

We will retain personal data we process on behalf of our customers for as long as needed to provide our services. UAB Attention Insight will retain this personal information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. 

How We Share Your Information

1. Personally Identifiable Information: UAB Attention Insight will not rent or sell your personally identifiable information to others. We may store personal information in locations outside the direct control of UAB Attention Insight (for instance, on servers or databases co-located with hosting providers). Any personally identifiable information you elect to make publicly available on our Sites or the UAB Attention Insight Service, such as posting comments on our blog page, will be available to others. If you remove information that you have made public on our Sites or the UAB Attention Insight Service, copies may remain viewable in cached and archived pages of our Sites or the UAB Attention Insight Service, or if other users have copied or saved that information. Our blog is managed by a third party application that may require you to register to post a comment. We do not have access or control of the information posted to the blog. You will need to contact or login into the third party application if you want the personal information that was posted to the comments section removed. To learn how the third party application uses your information, please review their privacy policy.

2. Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain UAB Attention Insight Services and those of our partners. Our partners also have the option to publish the results for their websites on the UAB Attention Insight Service. Such results consist solely of non-personally identifiable information. If you choose to publish such results on the UAB Attention Insight Service or Site (for example, in our results gallery), you understand and agree that this information, along with any personally identifiable information you choose to make available in connection with such results, will be made publicly available. By publishing your results on the UAB Attention Insight Service or Site, you agree that you have obtained all necessary consents to make such information public and that doing so will not violate any laws. If you remove information that you have made public on the UAB Attention Insight Service or Site, copies may remain viewable in cached and archived pages of the UAB Attention Insight Service or Site, or if other users have copied or saved that information. Non-personally identifiable information may be stored indefinitely.

3. Instances Where We Are Required To Share Your Information: UAB Attention Insight will disclose your information where required to do so by law, if subject to subpoena or other legal proceeding or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Service or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of UAB Attention Insight, our users or others.

4. What Happens In The Event Of A Change Of Control: We may buy or sell/divest/transfer the company (including any shares in the company), or any combination of its products, services, assets and/or businesses. Your information such as customer names and email addresses, and other User information related to the UAB Attention Insight Service may be among the items sold or otherwise transferred in these types of transactions. We may also sell, assign or otherwise transfer such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, reorganizations, liquidations, similar transactions or proceedings involving all or a portion of the company. You will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

5. Behavioral Targeting / Re-Targeting: We partner with third parties to display advertising on our Sites and manage our advertising on other sites. Our third party partners may use technologies such as cookies to gather information about your activities on this Site and other sites in order to provide you advertising based upon your browsing activities and interests. The only way to completely “opt out” of the collection of any information through cookies or other tracking technology is to actively manage the settings on your browser or mobile device. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools (to learn more about cookies, clear gifs/web beacons and related technologies, you may wish to visit and/or the Network Advertising Initiative’s online resources, at If you access the UAB Attention Insight Service or Sites on your mobile device, you may not be able to control tracking technologies through the settings.

6. Testimonials: We display personal testimonials of satisfied customers on our Site in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at hi [at] attentioninsight [dot] com.

Storage and Processing

Your information collected through the UAB Attention Insight Service may be stored and processed in Europe,and the United States, or any other country in which UAB Attention Insight or its subsidiaries, affiliates or service providers maintain facilities. UAB Attention Insight, may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world.

List of Sub-Processors

Attention Insight has authorized the use of the following Sub-Processors:

Google Cloud EMEA LimitedIreland; Velasco Clanwilliam Place Dublin 2Cloud, identity, corporate email, office suite and website traffic analysis provider
Slack Technologies LimitedIreland; 4th Floor, One Park Place Hatch Street Upper Dublin 2Communication tool
Stripe Payments Europe LimitedIreland; 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, D02 H210Collecting payments, Invoices
Functional Software, Inc. dba Sentry45 Fremont Street, 8th Floor, San Francisco, CA 94105-2250, USAWeb application error collections
Meta Platforms Ireland LimitedIreland; 4 Grand Canal Square Grand Canal Harbour Dublin 2Identify provider, marketing channel for outreach
Intercom R&D Unlimited CompanyIreland; 18-21 St. Stephen’s Green Dublin 2Customer support chat, communication via email, and knowledge base
Cloudflare, Inc.United States; 101 Townsend St., San Francisco, California 94107Content Delivery Network (CDN) and Web Application Firewall services provider. 
OpenAI Ireland Ltd 1st Floor, The Liffey Trust Centre, 117-126 Sheriff Street Upper, Dublin 1, D01 YC43, IrelandImage visual analysis
Hotjar LimitedDragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian’s STJ 3141 MaltaWeb screen recording
UserPilot17350 State Hwy 249, Ste 220 #20190, Houston, TX, USA 77064Application onboarding
MessageBird B.V.

Postbus 14674

1001 LD Amsterdam

The Netherlands

Web application notifications
LinkedIn Ireland Unlimited Company

Wilton Plaza

Wilton Place, Dublin 2



All sub-processors comply with relevant data protection regulations, including GDPR. We will notify users of any changes to this list via email and/or a prominent notice on our website.

We carefully vet each sub-processor to ensure they meet our data protection standards. For any inquiries regarding our sub-processors, please contact us at: hi [at] attentioninsight [dot] com

How We Protect Your Information.

UAB Attention Insight is concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to UAB Attention Insight or guarantee that your information on the UAB Attention Insight Service may not be accessed, disclosed, altered or destroyed by breach of any of our industry standard physical, technical or managerial safeguards. When you enter sensitive information (such as log in credentials) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). No method of transmission over the Internet or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our Site, you can contact us at hi [at] attentioninsight [dot] com. We use an outside help platform, and a credit card processing company to bill you if you purchase services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

For E.U. clients

UAB Attention Insight complies with GDPR as set forth by the European Union regarding the collection, use, and retention of personal data from European Union member countries and Switzerland. UAB Attention Insight has certified that it adheres to the requirements of notice, choice, onward transfer, security, data integrity, access and enforcement.

Compromise of Personal Information

In the event that personal information is compromised as a breach of security, UAB Attention Insight will promptly notify our customers in compliance with applicable law.

Our Choices About Your Information

You can review, correct, update or delete inaccuracies to the information about you that UAB Attention Insight keeps on file by logging into your account to update your password and billing information. Alternately, you can contact us directly at hi [at] attentioninsight [dot] com. We will respond to your request to access within 30 days. We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements.

Children’s Privacy

Protecting the privacy of young children is especially important. For that reason, UAB Attention Insight does not knowingly collect or solicit personal information from anyone under the age of 13. In the event that we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at hi [at] attentioninsight [dot] com.

Notification Procedures

It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business related purposes, to you via email, written or hard copy notice, or through conspicuous posting of such notice on the Service, as determined by UAB Attention Insight in its sole discretion. We reserve the right to determine the form and means of providing notifications to you, provided that you may opt out of certain means of notification as described in this Privacy Policy.

Links to Other Web Sites

We are not responsible for the practices employed by websites or services linked to or from the UAB Attention Insight Service or Sites, including the information or content contained therein. Please remember that when you use a link to go from the UAB Attention Insight Service or Sites to another website or service, our Privacy Policy does not apply to third-party websites or services. Your browsing and interaction on any third-party website or service, including those that have a link or advertisement on our website, are subject to that third party’s own rules and policies. Social Media Widgets: Our Site includes social media features, such as the Facebook Like button and other widgets, that run on our Site. These features may collect your IP address and which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the organization providing it.

Changes to Our Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will post an updated version on this page, unless another type of notice is required by applicable law. All changes to this Privacy Policy are effective when they are posted on this page. 

If you have any questions about this Privacy Policy, the practices of this Site, or your dealings with this website, please contact us at hi [at] attentioninsight [dot] com