What are the use cases of Attention Insight?

Attention Insight is a pre-launch analytics tool that enables marketers and design teams to improve design performance. Our AI-powered algorithm assesses design element visibility with 90-94% accurate heatmaps compared to real eye-tracking studies but without data collection.

You can use Attention Insight to gain insights in these areas:

• Marketing and advertising
• UX research
• Packaging design research
• Shopper research

There are many use cases in these areas for using Attention Insight. Here are some examples:

• Optimize conversion rate
• A/B testing marketing materials
• Audit existing designs
• Validate design ideas
• Prove design decisions to clients
• Benchmark against competition
• Test low traffic websites
  

You can read more about these use cases in section No. 10 of this article.