What are the use cases of Attention Insight?

Attention Insight is a pre-launch analytics tool that enables marketers and design teams to improve design performance. Our AI-powered algorithm assesses design element visibility with 90-94% accurate heatmaps compared to real eye-tracking studies but without data collection.

You can use Attention Insight to gain insights in these areas:

  • Marketing and advertising
  • UX research
  • Packaging design research
  • Shopper research


There are many use cases in these areas for using Attention Insight. Here are some examples:

  • Optimize conversion rate
  • A/B testing marketing materials
  • Audit existing designs
  • Validate design ideas
  • Prove design decisions to clients
  • Benchmark against competition
  • Test low traffic websites

You can read more about these use cases in section No. 10 of this article.