What is an AI-generated attention heatmap?
AI-generated attention heatmaps show which elements in your design are most likely to be noticed by your users. Previously gathered eye tracking data is used to mimic human vision and predict where people look. These heatmaps show eye movement data and not clicks like mouse tracking heatmaps. Also, they do not require any integration or new data collection.
The algorithm uses warm-to-cold colors to display which areas get more attention. For example, areas attracting the most attention receive warmer colors like red and yellow.