Return to knowledge base main page

Can I get separate heatmaps for different demographic groups?

The Attention Insight algorithm was built from the users’ data consisting of 58% women and 42% of men. The age distribution varies from 7 years old to 60+ years old. However, most participants fall into the 21-30 age bracket.

Since our algorithm analyzes the first 4-5 seconds of participants’ attention in eye-tracking studies, it is really important to emphasize that there is only a minor correlation between demographics and visual attention predictions. It means that when visitors first land on a page, their attention distribution in the first seconds is not significantly different. Do you need more information? Please contact us.

However, we do not recommend using Attention Insight for pages or creatives written in languages that read in a right-to-left or downward pattern (e.g., Hebrew, Arabic, or Mandarin).