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What is the visibility benchmark?
The Visibility Benchmark shows how prominent your Areas of Interest (AOIs) are compared to the industry standard. It can be found under the ‘Benchmark’ tab on the left sidebar.
To view this benchmark, you must first outline at least one Area of Interest (AOI) and then choose a preset name from the dropdown menu.
Currently, the Visibility Benchmark is available for Desktop, Mobile, Marketing Material, and Posters analysis types.
How does it work?
Once drawing any AOIs and selecting their corresponding name from the dropdown menu, the benchmark result will appear in the left sidebar alongside the details of that AOI. Choosing the correct name is crucial for our system to accurately recognize the outlined AOI and generate the appropriate benchmark results. Ensure the AOI name matches exactly with the one listed in the dropdown menu for precise identification.
Upon choosing the correct AOI name, in the left sidebar, you will see the name of the AOI, its Percentage of Attention, and a benchmark analysis indicating whether this percentage is above, below, or at the average level. This is further highlighted by a color-coded dot preceding the AOI name: green signifies above average, yellow for average, and red indicates below average attention.
If your AOI’s attention percentage is above average, your design is likely effective as is. An average score might prompt a review to see if improvements are desired, while a below-average score suggests a need for adjustments to enhance visibility, possibly even requiring a change to the entire layout.
How was the benchmark created?
This benchmark was developed using statistics from the AOIs drawn by our clients. We calculated the average values for each element across different analysis types. With this information, you can assess how your performance compares to others in the market.
