How to interpret video testing results?
Before analyzing your video testing results, it’s essential to define the objective of your video ad. Is the goal to highlight the brand, showcase a product,
What is the visibility benchmark?
The Visibility Benchmark shows how prominent your Areas of Interest (AOIs) are compared to the industry standard. It can be found under the
What is Video Testing – A Short Guide
What is video testing? Video testing allows for in-depth attention analysis on various types of video content. This feature is designed to evaluate how viewers
What are AI recommendations?
AI recommendations are generated by a generative artificial intelligence algorithm and tailored specifically to the design you analyzed. These recommendations
What is the Focus score and how to interpret it?
What is the Focus score? Focus score is a metric that measures the level of attention concentration in your design. A high Focus score indicates that attention
What is a Contrast map?
A Contrast Map visually illustrates how effectively the colors in an image stand out from their surroundings. By leveraging this data, you can ensure that your
What is a Focus map, and how to interpret it?
The focus map highlights the parts that viewers will notice in the first 4 seconds by revealing them, and it also hides the design areas that users don’t
What is the best Clarity score?
A Clarity score of 100 is not the best result. Hold on with us. We can’t pinpoint a specific number and say that this is the Clarity score golden standard
How are the heatmaps generated by AI?
Our deep learning algorithm predicts the first 4-5 seconds of user attention on a new stimulus. It relies on pre-collected eye-tracking data to make these
What is an AI-generated attention heatmap?
AI-generated attention heatmaps show which elements in your design are most likely to be noticed by your users. Previously gathered eye tracking data is used
