Hassanat Oyediran is a UI/UX and product designer whose work sits at the intersection of clarity, usability, and visual impact. With experience across web, mobile, and conversion-focused design, she approaches every project with a strong belief: design should not only look good, it should work effortlessly for people. Known for her ability to balance thoughtful design with execution and getting things done, she brings both creativity and precision into every project she touches. In this interview, she shares how her journey began, what continues to shape her thinking, and why simplicity is often the hardest – and most important – goal in design.
“Good design doesn’t force attention - it earns it by being clear, effortless, and human.”
Why did you decide to step into the design field?
Design didn’t start as “design” for me, it started as art.
As a child, I was always trying to make things, arrange things, or present things in a way that felt interesting. I didn’t have the language for it, but I had the instinct. One moment that really captures that was when I was preparing my profile for a school graduation magazine. Instead of doing something normal, I came up with this unusual idea, I illustrated a hen and creatively used the idea of it “pooing” out my details across the page, almost like the information was being revealed in a playful, unexpected way.
That’s really where it began, curiosity and expression.
As I grew older, I discovered the problem-solving side of design, and that’s what grounded everything. It stopped being just about making things look interesting and became about making things work better for people.
That shift is what pulled me fully into design. It gave purpose to something I had always been doing naturally.
What inspires you, and why?
What inspires me most is people and how they interact with things.
I’m always observing how people use products, where they get stuck, what feels easy to them, and what frustrates them. Those small moments say a lot, and they often reveal opportunities to make something better.
I’m also inspired by simplicity. When something feels effortless, but you can tell a lot of thought went into it, that really stands out to me. It’s not just about making things look clean, it’s about removing friction and making experiences feel natural.
I also draw inspiration from everyday life, not just digital products. The way spaces are arranged, how objects are used, how information is presented in the real world. All of that influences how I think about structure, flow, and usability.
At the core, what inspires me is the idea that design can improve how people experience everyday things. Even small changes can make something clearer, faster, or more comfortable to use, and that impact is what keeps me motivated.
How do you measure the success of your design?
I look at success in two ways, how it feels and how it performs.
First is the experience.
If someone can interact with what I’ve designed without confusion, doubts, and needing to overthink it, that’s success. When things feel intuitive, when users just get it without effort, that’s usually a sign that the design is doing its job.
I also pay attention to how people move through the experience. Are they hesitating? Are they pausing too long? Or are they flowing naturally from one step to the next? Those small behaviors say a lot.
Then comes performance.
I look at outcomes like conversions, engagement, and retention, but I don’t treat those as isolated metrics. I see them as a reflection of the experience itself. When something is clear, useful, and feels right, people respond to it.
For me, the best design is almost invisible.
The user doesn’t stop to think about it. Everything just flows, and they reach their goal without confusion.
What is your biggest challenge in the design creation process?
The biggest challenge is simplifying without losing value.
There are always many ideas on the table, features, visuals, copy, different directions and it’s tempting to include everything. But strong design comes from restraint. It’s about knowing what to remove and what to keep, then shaping what remains into something clear and impactful.
The goal is to reduce something to its most essential form while still keeping it powerful and meaningful. That balance is not always easy, because sometimes what you remove is what you’re most attached to.
Another challenge is balancing business needs with user trust. Especially in conversion-focused work, there’s always pressure to push for results. But I believe design should guide, not pressure. If an experience feels forced or overwhelming, it might convert in the short term, but it doesn’t build lasting trust.
So I’m constantly refining — stepping back, questioning decisions, and asking:
Is this helping the user, or just adding noise?
What principles do you follow when creating attention-grabbing design?
I’ve learned that what really holds attention is clarity. When something is easy to understand and feels effortless to engage with, people naturally stay.
There are a few principles I always come back to.
Clarity over cleverness. If it’s not understood instantly, it doesn’t work. No matter how visually appealing it is.
Strong visual hierarchy. The design should guide the user without them thinking about it. Where to look, what matters, what comes next should feel obvious.
Less, but better. I’m always removing anything that doesn’t add real value. Simplicity is not about having less, it’s about keeping what matters most.
Whitespace is powerful. It creates focus, improves readability, and gives the design a more premium and calm feel.
Human tone. People connect with things that feel natural and real, not overly polished or forced.
Good design doesn’t force attention. It earns it by being easy to understand, easy to use, and comfortable to engage with.
What, in your opinion, is the future of design? Or what do you think the next big change will be?
I think design is moving toward intelligence and adaptability.
AI is already changing how we work, but I don’t see it replacing designers, I see it pushing us to think deeper. It removes repetitive execution and puts more focus on strategy, decision-making, and understanding people.
The bigger shift is that experiences will become more personalized and responsive. Products won’t just be used, they’ll adjust to users.
But with that comes responsibility, because no matter how advanced systems become, people still want things to feel human. So the future of design is not just about smart systems, it’s about designing experiences that are intelligent and emotionally aware.
That balance is what will define great design going forward.
About the Designer
Hassanat Oyediran is a UI/UX designer and product designer based in Lagos, Nigeria, known for crafting digital experiences that balance visual appeal with functionality and performance.
With a background in Economics from the University of Lagos, she brings both analytical thinking and design intuitioninto her work. Over time, she has developed a multidisciplinary skill set that includes user experience design, interface design, prototyping, product thinking, and illustration.
Her professional journey includes roles as a UI/UX Designer at Blinker Technology, Lead UI/UX Designer at Techindika, and earlier positions at Joolba and Campipal. Across these roles, she has worked on websites, web apps, and mobile products, collaborating closely with cross-functional teams to transform ideas into intuitive, high-performing design solutions.
Her work is defined by a strong focus on clarity, simplicity, and usability, paired with a results-driven mindset. She consistently delivers high-quality outcomes within tight deadlines, balancing creative thinking with efficient execution. This ability to not only design thoughtfully but also move projects forward and get things done sets her apart.
In addition to her professional work, she has earned recognition within the design community, winning multiple design competitions, reflecting both her creativity and her ability to execute ideas effectively.
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