Are there discounts available, or do I need to whisper the magic word?
Cyber Monday Deal
Are there discounts available, or do I need to whisper the magic word?
Unlimited testing
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Explore Attention Insight's Core Features
Test, optimize, make data-driven decisions, and get fast approvals with attention analytics.
Attention Heatmaps
Attention Heatmaps provide insights into what users notice when they interact with your design, highlighting the areas that catch the eye most effectively. The parts of the design attracting the most attention are represented in warmer colors like red and yellow.
Percentage of Attention
Drag and drop a rectangle around the object you're interested in to obtain the exact percentage of attention it receives. Considering that an image receives 100% of a user’s attention, the system calculates what percentage of that attention is allocated to your selected object.
Percentage of Attention Benchmarks
Get average visibility scores for key design elements like Headings, Subheadings, Primary and Secondary CTA’s. Compare your element visibility with the benchmark.
Focus Map
Ensure that users notice the most critical elements of your design. The Focus Map reveals which parts of your design are noticed or overlooked within the first 3-5 seconds. If users can’t find what they are looking for quickly, they are likely to leave.
Focus Score
Measures the level of attention concentration in your design. A high Focus Score indicates concentrated attention on a small area, suggesting a focused design. Conversely, a low Focus Score suggests that attention is dispersed across the design, indicating a lack of focus.
Clarity score
The Clarity Score evaluates how clear or cluttered a design appears to a new user. It considers factors such as text amount, size, and contrast, color saturation, and the number and size of images. Scores range from 1 to 100.
Contrast map
Shows how the colors within designated image sections contrast with surrounding colors, helping you evaluate how well your design elements stand out. Values are based on the WCAG 2.2 AA accessibility standard, requiring at least a 7.5:1 contrast ratio for text and a 3.1:1 ratio for other elements.
Design comparison
Instantly compare two designs. This feature displays analyses side by side, allowing you to easily note changes in the attention heatmap and focus map. A comparison table highlights differences in the percentage of attention and clarity scores.
Public share
Share analyses with clients or colleagues with the click of a button.
AI recommendations
AI reviews your design and suggests ways to enhance attention capture and improve colors and contrast. It provides interpretations of heatmaps, alignments with your objectives, adherence to design principles, UX best practices, and tailored recommendations on how to improve the visibility of your key design elements.
Quick Video Testing
Explore viewer engagement with our Video Testing feature, analyzing each frame through heatmaps and focus metrics. Identify missed opportunities and highlight your brand, product, or USP at critical moments. Track Focus Score and Percentage of Attention to polish your narrative flow, ensuring every second of your social, demo, or TV video effectively underscores your key message.
Instant Reports
Get a detailed design analysis with the Attention Insight Report in PDF or PPT, featuring Focus Maps, Clarity Scores, Attention Heatmaps, Percentage of Attention and AI recommendations. Customize themes and choose English or Spanish, with more languages available on request.

Use Attention Insight while you're working with your favourite tools

Trusted by over 2500 data-driven companies worldwide
Florian Boelter
Staff Product Designer at Juro
"A quick, low-effort gut check on your design choices; A way to compare alternatives and pick the best one to test; A concrete visual you can include in your case study to show your thinking. These signals add depth to your story. Instead of saying “I liked this layout better,” you can say: “I tested both versions with AI-generated attention maps and chose the one with a clearer hierarchy.”"
Zander Whitehurst’s
Founder & CEO Memorisely
"Use it early to refine hierarchy in your UI before usability testing"
Atif Abbasi
Founder @ SaaS Landings
"Attention Insight has helped me provide more value to my clients. I'm now easily able to generate accurate heatmaps which throws the guesswork out the window."
Rhiddhit Paul
Senior Product Designer @ HumanX
"It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! "
Leonardo da Cruz
Content Strategist
"With the help of neuroscience and UX/UI principles, you can get some powerful insights. One tool in particular provides valuable data on user focus and attention."
Ioana Teleanu
Founder at AI-R Design Studio & UX Goodies
"Of course this does not (and shouldn't) replace testing with real users, but it's such a powerful instrument to complement your research efforts with - it's quick, it's accurate, and it's pretty solid."
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Questions? We have answers.

  1. Create an account on Attention Insight
    – or log in to your existing account.
  2. Go to your Billing page.
  3. Choose the PRO plan (Annual or Monthly).
  4. At checkout, enter the promo code: CM25.
  5. You’ll get 30% OFF for one year.

     

Cyber Monday deal is valid until the 20th of December, 2025 midnight! (UTC+2). Only for first time users.

Credits in our platform are tokens that you can spend to create image analyses, generate AI recommendations, and analyse videos.

Here’s what 1 credit counts as:

1 image or URL analysed (up to 3 viewports). Additional charge for longer images: +1 credit for each additional 3 viewports;
1 separate viewport analysis in a long image (when you select the viewport area and click on ‘Analyse’);
1 AI recommendation request;
1 sec. of video analysed;
4 API transactions.

If you test your creatives with different design or website types, it will count as one credit for each type. For example, if you test your website in desktop and mobile resolutions, it will count as two credits.

We accept most major credit cards including Visa, Mastercard, American Express. Additionally, invoicing is available on the subscription page. For additional payment options, including wire transfers, please, contact us using the Chat Pop-up at the bottom of your screen or send us an email at [email protected].

We don’t offer refunds on this deal. 

Explore our Knowledge Base, contact us using the Chat Pop-up at the bottom of your screen or send us an email at [email protected]. We will be glad to answer all of your questions!

Improve your designs and attract more customers!

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Choose the PRO plan (Annual or Monthly). At checkout, enter the promo code: CM25. Offer ends December 20 at 23:59 (UTC+2). I want know more >
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Subscribe to the FIGMA HERO monthly plan and get 40% off with code AT40 for next 12 months. Offer ends September 30 at 23:59 (UTC+2). How do I apply discount?