This year, Figma Buzz has sparked a lot of excitement in the design community. Known for being a go-to platform for UI and UX design, Figma is now pushing further into marketing tasks. It’s moving into an area that Canva and Adobe Express have dominated for a long time. Instead of relying on templates like other tools, Figma Buzz works within existing design systems. This approach lets teams create branded content in the same space they use to design interfaces, components, and digital products. Figma also released Sites, Make, and Draw. However, marketers and product teams are paying the most attention to Figma Buzz.
What Figma Buzz Is Trying to Solve
Marketing teams often face a lot of pressure to create content fast, stick to brand guidelines, and work with designers who use different tools. These separate systems make things slower, lead to inconsistent branding, and add extra manual effort. Figma Buzz addresses this by letting marketing teams work in the same platform where design happens.
Design-system powered consistency
Figma Buzz uses the team’s current design components to create assets.
Templates link to actual design tokens
Brand updates sync automatically
Visual consistency becomes simple and easy to scale
AI-assisted content creation
Figma Buzz offers AI features that help generate new layouts and variations while still following brand standards.
Clever layout choices
Suggestions to keep text aligned with your brand
Automatic design adjustments
Real-time teamwork in one space
Instead of designers using Figma while marketers hop over to tools like Canva, Figma Buzz brings everyone into one place to collaborate.
Shared assets and files
Campaigns with live feedback
No need to export and import again
Figma Buzz makes marketing feel like a natural part of the design workflow rather than a separate, disconnected process.
Canva: Still Leading the Way in “Design for Everyone”
Canva stands out as the easiest tool to use for creators, educators, small companies, and marketing teams who want quick and professional-looking content. Instead of competing with Figma Buzz on deep design systems, Canva focuses on its key strengths: being simple, fast, and designed to handle large-scale needs.
Magic Studio & AI across the entire workflow
Magic Studio combines Canva’s AI features to make images, videos, and layouts, including tools like Canva Code that automate tasks.
Beginner-friendly
Sparks creativity
High-volume content creation
Expanded formats and marketing tools
Google Veo 3 creates short AI video clips with sound
New tools help to design emails and create interactive forms
Canva Grow integrates creation tools with built-in analytics
Multilingual intelligence and pro-level tools
AI works with different languages and cultures
Perfect choice for content teams across the globe
The Affinity suite is now free, with professional tools for vectors, photos, and layouts
Canva still stands out as the world’s easiest and most accessible content creation platform.
Adobe Express: Simple, Brand-Safe, and Seamlessly Connected
Adobe Express fits well within the Adobe family offering an efficient way to create branded content. It works best for teams that need easy tools but want the ability to move up to tools like Photoshop, Illustrator, or Premiere.
Brand-safe AI and protected content
The AI Assistant (beta) improves content using Adobe Firefly’s commercially safe models.
Approved for enterprise use
Licensed
Consistent results that stick to brand guidelines
Precision and workflow improvements
Full control over video timelines
Tools like rulers and layout guides
Better management of brand kits
Seamless advanced integration
Adobe Express works with professional Adobe software.
Simple switching to Photoshop
Easy integration with Illustrator
Connected pipeline through Creative Cloud
This tool is reliable and works well for beginners while offering the power needed for detailed edits.
How They Really Compare
Vision & scope
Figma Buzz: A complete system for creating, that brings together design systems, prototypes, websites, and marketing materials in one place.
Canva: A tool designed as an all-purpose content maker built to handle quick and large-scale production.
Adobe Express: A simpler platform focused on fast design within Adobe’s professional tools.
AI approach
Figma Buzz: Uses smart components, runs on design systems, and connects to product workflows.
Canva: Supports many languages, focuses on producing a lot of content , and covers a wide range of uses.
Adobe Express: Ensures brand consistency, suits larger businesses, and fits with Creative Cloud users.
Who Benefits Most From Figma Buzz?
Figma Buzz works best for teams aiming to close the gap between designers and marketers. It offers the biggest advantages to:
Product teams that are already using Figma to create
Startups that need quick MVPs, campaigns, or pages
Enterprises that want to connect brand systems with campaign management
While Canva remains the quickest design tool for general use, and Adobe Express the go-to for controlled enterprise-focused shortcuts, Figma Buzz introduces something new – a marketing tool built within a design system, not beside it. This points to a future where marketing, design, and brand identity can function as one seamless process.
