How Eye Tracking Can Help You Rethink Packaging Design Have you ever thought, what is it about your favorite products that urge you to buy more of them? Maybe it’s the specific sensation or Read More »
What Can Eye Tracking Tell Us About Usability Testing? Usability testing is one of the methods used in user experience research, commonly known as UX research. In general, UX research aims to examine and Read More »
How Can Eye Tracking Be Used to Gain Shopper Insights Interest in shopper research has significantly risen since it first appeared, especially in the realm of online shopping and e-commerce during the COVID-19 pandemic. Shopper Read More »