How Filmelier increased CTA button clicks by 258% using Attention Insight
September 4, 2023
Sofa is the leading VOD film aggregator in Latin America. It uses data, a direct consumer relationship, and its Film Chain Financing program to boost
Mindaugas Slivka
Mindaugas is R&D Manager, Customer Success Manager, and Copywriter at Attention Insight. When he's not doing research or writing articles about eye tracking, you can find him hiking in the forests and swamps.
How SuperShuttle Immensely Increased Engagement with Social Networks
September 1, 2023
SuperShuttle is a transportation service that offers shared rides to and from airports. It allows multiple passengers traveling in the same direction to share a
How Humana got 433% increase in banner click-through
August 22, 2023
Humana Inc. (Humana) is a major American healthcare company that offers health insurance, wellness programs, and healthcare services. It was founded in 1961 and is
How Sport Chek Increased Transactions by 7.3%
August 2, 2023
STEP #1: CHALLENGE Sport Chek, Canada’s largest sporting goods retailer of footwear and apparel, was working on increasing conversions in the form of transactions. They
How The Skin Deep Increased Homepage Conversions by 93%
August 1, 2023
STEP #1: CHALLENGE The Skin Deep is a brand that created THE AND interactive documentary, THE AND relationship card games, and Honest X card games.
How to Effectively Interpret Valuable Attention Heatmaps (2 webpage examples)
June 5, 2023
The Attention heatmaps, provided by Attention Insight, demonstrate a 90-96% accuracy in predicting where visitors will look within the first 3 to 5 seconds of
Hotjar Alternative: Is Eye Tracking Better than Mouse Tracking?
August 13, 2021
It’s particularly hard nowadays to get someone to visit your website, with so many ads and marketing campaigns from competitors vying for your users’ attention.
Complete UX/UI Update of Attention Insight Platform
May 17, 2021
Attention Insight team is super happy to announce the big news! The long-awaited new UI/UX is finally out in the open. We have ditched our
Percentage of Attention 101
May 2, 2021
If you generated at least one or few analyses in the Attention Insight platform, there’s a chance that you noticed you could draw some rectangles
Complete Guide to Data-Driven Design
January 11, 2021
The design process is often treated as an art, and intuition usually is the way to go. Unfortunately, designers can’t read users’ minds. That’s why
