Video technology has so many valuable uses in the business world. From Zoom calls to preventing lawsuits, here are just some of the different ways to use videos commercially and their benefits.
Communication
Video calls allow individuals to communicate face-to-face from remote locations. They can be more personable options for client introductory meetings and job interviews, and they can even be used to host virtual tours or lessons. A high quality webcam and microphone are essential for video communication.
Surveillance
Many companies use video cameras for surveillance. Workplaces and vehicles can be monitored to record evidence of crime and misconduct. In many cases, simply installing security cameras may even serve as a crime deterrent. Companies like Genetec video management can help you set up a security video system.
Authentication
It’s also possible to use video technology as a form of authentication. Many companies use facial recognition technology to grant access to computers or entrances. Video cameras can also be set up outside private parking lots to read license plates and authenticate vehicles.
Advertising
Video technology is now heavily used in advertising. The internet has expanded the use of video adverts beyond TV – they can be an attention-grabbing way to generate leads through social media, websites and even emails. Video adverts can also be displayed on digital billboards. A video production company can help you produce these adverts.
Informational marketing
Companies can also use videos to provide non-promotional information to potential customers. This includes explainer videos and vlogs providing useful tips. This type of marketing can help educate customers and build trust.
Recruitment
Videos can also be used during the recruitment process to help advertise jobs and provide information on certain roles. As already mentioned, job interviews can also be carried out via video call – which can be useful when hiring remote workers.
Training
There are also ways in which video technology can help during employee training. Videos can be recorded to show employees how to carry out tasks. These can be integrated into e-learning programs or added to digital handbooks.
Customer support
It may also be possible to use video technology to provide customer support. This includes creating video tutorials on how to use software or how to assemble a product. Customers who are having trouble can be directed to these videos or you could include them within a welcome pack (you could even use QR codes on instruction booklets or packaging to direct customers to them).
Investor pitching
When trying to seek investment via crowdfunding or VC firms, creating a video may help you cause. If you cannot deliver a pitch in person, a video could be a more personable option than a phone call or video, and you can use visuals if necessary to help encourage funding. It’s worth noting that videos can also be used by non-profits to encourage donations.
Legal protection
Finally, videos can be used to provide legal evidence to protect you from criminal accusations, insurance claims and lawsuits. Many commercial vehicles have dashcams fitted to prove who was at fault in the event of an accident. Stores can similarly use video cameras to protect against personal injury fraud (such as a customer falsely claiming they slipped and injured themselves on a floor).
