Visual Usability Checker for Figma users
Generating 13 500 analyzes per month

Validate Concepts. Fix Attention Errors. Defend with Data 

AI trained on millions of real eye-tracking fixations predicts where people look on your website, ad, product, or video.
From designers to marketers, Attention Insight adds value across the design workflow
Test your design ideas, compare variations, and make sure the most important information stands out

Prove your design decision to stakeholders

“Make logo bigger”, “I’m not feeling it”, “Design is confusing” – sound familiar? With visual content analytics, you can back your design decisions with data and bring clarity to client-facing projects. Guaranteed fast approval with data privacy and security.

How? By generating Instant reports, Shareable links to analyzes and showing the Percentage of Attention on the most crucial design objects.

Instant Attention Metrics

Artificial intelligence gives you the power to receive feedback on any design or short clip within seconds – using a wide range of visual attention metrics. No need to wait weeks or months – just upload your file to start analyzing it yourself or get recommendations from AI.

How? By generating Attention Heatmap, Clarity Score, Focus Score, Percentage of Attention, Contrast map, AI Recommendation and Request more.

Easily Validate and Optimize Your Visuals before Launch

Improve visual hierarchy and focus to ensure that the most important design elements, like CTAs, headlines, or key visuals, grab the viewer's attention quickly. This helps boost user interactions and conversions, because after all, 'If I can't see it, I can't click or engage,' right?

How? By analyzing results and comparing them with competitors, you can identify opportunities for improvement.
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Case Studies
A collection of case studies and success stories. Learn how companies use Attention Insight to attract customers’ attention and grow their business.
Trusted by over 2500 marketers worldwide
Rhiddhit Paul
Senior Product Designer @ HumanX
"It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! "
Leonardo da Cruz
Content Strategist
"With the help of neuroscience and UX/UI principles, you can get some powerful insights. One tool in particular provides valuable data on user focus and attention."
Ioana Teleanu
Founder at AI-R Design Studio & UX Goodies
"Of course this does not (and shouldn't) replace testing with real users, but it's such a powerful instrument to complement your research efforts with - it's quick, it's accurate, and it's pretty solid."
Technology behind
Our AI-powered platform can produce eye tracking heatmaps that are up to 96% accurate without any human participants involved
Eye-tracking data
From previous research studies
Deep learning algorithm
Convolutional Neural Network
Advanced Analytics
Detailed user attention metrics
Validate Concepts
Fix Attention Errors
Defend With Data

Start analysing now!

See Design Through Your Users’ Eyes: With the AI-powered analytics tool, instantly generate Attention metrics on any design
Pro
Perfect for designers, UX experts, and marketers making the best design decisions.
€119
/ month
Features:
1 CREDIT  = 1 image testing 1 URL (up to 3 sections) 1 AI recommendation 1s. video testing 4 API transactions
200 credits = 800 API transactions

Additional seat: €39/mo.

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Subscribe to the FIGMA HERO monthly plan and get 40% off with code AT40 for next 12 months. Offer ends September 30 at 23:59 (UTC+2). How do I apply discount?