The exceedingly positive change that content marketing has brought to the digital marketing field cannot be understated. Companies that are already utilizing content marketing strategies know how this marketing method can help them achieve a better online presence to sustain traffic and satisfy audience needs.
On the other hand, the other part of the equation, search engine optimization or SEO, has been practiced for longer when compared with content marketing among digitally-present companies. This is because SEO, for some time now, has been all about achieving long-lasting but faster results and generating organic traffic through ranking on SERPs back to the company’s website, two traits that companies that want to be present in the digital stratosphere are well aware of.
So how can SEO and content marketing conjointly help to transform your business for the better? Well, with Google’s regular updates of what businesses need to do in order to rank better on their search engine, in the last couple of years, the world’s leading search engine hinted that in order for companies to get the desired SEO results, among other things, they would also need to become more intentional and serious about their content creation and content strategies.
For that reason, nowadays, SEO and content marketing go hand in hand because audiences and prospects who discover your content cannot trust you if they don’t see you as an authority in the business.
And while you may opt to implement both strategies separately, your business will do much, much better if you decide to roll both SEO and content marketing as a unit and apply them together.
To get a clearer insight into how you can improve your company’s sales with SEO content marketing, we’ll split the term into two, define them separately, explain their roles in digital marketing, and see how they interact to boost your sales.
What Is Search Engine Optimization?
In a few words, search engine optimization is the practice employed by digital marketers to improve their client’s website placement on search engines like Google when users search for particular keywords or terms on the search engine. And when we’re talking about what you can do to bolster your SEO efforts, there are three primary types of SEO techniques and practices that you may utilize: on-page SEO, off-page SEO, and technical SEO.
Your company is more likely to rank better when you use all three SEO types than if you only employ one. Nevertheless, crafting and implementing a winning SEO strategy is not the most straightforward task in the world, which is why most companies with allocated marketing budgets decide to use the services of a professional white label SEO company to do the heavy lifting for them.
After all, if you fail in your efforts and do your SEO wrong, it can certainly harm your chances of ranking well and can even get your website blocklisted, which is precisely why you should take this matter seriously and work with professionals.
What Is Content Marketing?
In a few words, content marketing is a marketing strategy that is basically a collection of techniques and principles that are utilized to attract, retain, and engage your target audience by creating and sharing relevant articles, videos, podcasts, and any other type of media. In that context, content marketing serves to help you create and place content that suits the demands and needs of your target audience and have them interact with your content to turn them into paying customers and achieve your business objectives.
This marketing approach is known to build expertise, promote brand awareness, and keep your company on the top of customers’ minds when it comes time to purchase the products or services you’re selling.
How SEO And Content Marketing Can Come Together To Transform Your Business For The Better
Now that you know how utilizing SEO and content marketing strategies can give your business broader visibility and coverage, the next step is understanding how to implement both to work seamlessly together. Thanks to these marketing strategies, you can now effectively capture your target audience’s attention while putting in efforts that are not considered redundant and tiresome. Here’s how SEO and content marketing can help your business grow:
Enhancing Brand Awareness
In today’s ultra-competitive digital marketplace, brand awareness matters a lot. So, if you’re willing to let people and prospective customers know what your company and brand are all about, you’ll have to promote it correctly to be recognized. And all of this is impossible if you’re not regularly producing and distributing informative, relevant content regarding your business offerings. This is precisely where content marketing and best SEO practices enter the picture.
First of all, producing and distributing relevant content about your business is what content marketing is truly all about. If you create top-notch content, publish it, and spread it on the proper channels and platforms where your prospective clients spend most of their time, it will help you build strong brand awareness that will boost your sales in the long run. Plus, when you mix some of the best SEO practices with your content marketing strategy, you increase the chances of your postings being found on relevant SERPs, helping you raise awareness about your business to the greatest possible extent.
Becoming More Visible
Regardless of how excellent and top-quality content you produce, nobody will know about it if you fail to be visible on relevant search engines, which is consequently one of the top factors for determining your company’s success in the online world.
When you focus on your content with SEO in mind and start using relevant keywords and other SEO-based practices in your content creation and distribution, search engines like Google will, over time, start considering your website as a relevant source of truthful information regarding the subject keyword or term. Therefore, be sure to perform keyword research with the help of Google Trends API to discover what might work better in your niche.
Once they acknowledge your business as a relevant industry source thanks to your top-quality content, the search engines will start displaying your website pages to regular search engine users when they search the particular keyword for which you’re ranking, thus effectively helping your business gain more traction and visibility.
Providing Relevant Information To Prospective Customers
In the current business landscape, customers complain that companies don’t provide relevant and transparent information regarding their product offerings. However, with the help of content marketing, you can change this scenario when it comes to your company and ensure that your prospective leads get all the correct and relevant information served to them. Then, when you mix it with particular SEO techniques, you can make your content stand out from the rest on SERPs and help your prospective clients make more informed decisions when it comes to purchasing products or services from your business. Over time, providing relevant information to customers leads to increased customer satisfaction levels, brand loyalty, and an increase in sales, of course.
Driving Higher Customer Engagement
Lastly, driving higher customer engagement levels is very important for the company’s goodwill and word-of-mouth marketing. In that regard, embracing the right SEO and content marketing techniques will allow your company to connect and engage with your target audience on the right platforms through the right touchpoints.
You should utilize content marketing and SEO in synergy in order to drive higher engagement levels with prospective customers. And while this marketing approach might not provide enough returns in the short term, it will help your company take up a larger market share in the long run.
Although SEO and content marketing might not seem that effective in terms of overall business productivity initially, they certainly provide the most significant returns in the long run. From pulling your prospective customers towards your website to providing them with all the necessary points that will make them do business with you and become customers, SEO and content marketing can truly transform your business for the better.