Having an online presence is critical for any business in the modern competitive world. However, an online presence is more than just building a business website. You need to do a lot more to drive website traffic.
A simple Google search on ways to direct traffic to your website can reveal hundreds of different ideas, and it is easy to get overwhelmed. But fret not, as this guide offers some of the most effective ways to increase your website traffic.
1. Search Engine Optimization
Search engine optimization (SEO) refers to improving the quality of your website and its content to increase its visibility in search engine results.
There are two main types of SEO, including on-page and off-page search engine optimization. The main focus of On-Page SEO is anything under your control that directly affects your website, while off-page search engine optimization focuses on factors outside your direct control.
While you may not rank on the first page of Google on a global scale, it would help your business if you ranked high for local searches. Check local rankings regularly allows you to assess your visibility within specific geographic areas and optimize your online presence to attract local customers effectively.
However, you must make deliberate efforts to optimize your website for local SEO. For example, if your business is based in Sydney, optimizing your website for local SEO can ensure that you get more online exposure in Sydney by ranking top for your target keywords.
2. Invest in Great Content
Every person has a reason for going to the internet. Some are there for entertainment, others for educational content, and others want to make a purchase. All these people are potential customers if you can reach them, and there is no better way of reaching them than offering them the content they need.
It doesn’t have to be the content you offer on your website alone. It could also be YouTube videos, podcasts, or webinars on any topic you could think of, as long as you draw attention to your brand by leaving links that direct people to your website.
3. Optimize Your Website for Mobile Viewing
Since 2015, Google algorithms have prioritized websites that are mobile-friendly. Algorithms aside, more than 78 percent of the world’s population owns a smartphone.
So, if you are going to attract traffic to your website, you will need to have it optimized for mobile viewing because most website traffic will likely come from a mobile device.
How mobile-friendly your website is will depend on the build of your website, so it should be something you may want to consider even before you launch your website.
4. Link Building
Link building is a significant SEO factor. There are two sides to link building; internal link building and external link building. Internal link building involves linking pages from within your website and helps in allowing Google crawlers to index your pages.
External link building involves having other websites link to your site. External link building is an excellent way of boosting your site’s authority, especially when authority sites link back to a page or pages on your site. The more authority your site has, the higher it will rank in SERPs, and the more website traffic it will attract.
5. Paid Advertising
If you are looking for instantaneous results, you may want to consider pay-per-click ads. As the name suggests, this advertising method charges you for every ad click leading to your website, with ads often appearing at the top and bottom of search engine results or anywhere on a browser page.
You may also want to consider sponsored posts on the different social media platforms, depending on where most of your audience is. Posting in such places will definitely help you attract more website traffic.
While the results of paid advertising can be quite impressive, its downside is that it can be pretty expensive. However, it is worth every cent if done right.