Having plenty of traffic on your website is a great feeling, but even as you watch these numbers go up, your main goal should still be to ensure that all this traffic leads to actual conversions. A good conversion rate falls anywhere between 2 and 5 percent, so these are the numbers you should aim for. New signup, a new purchase, a download — it all counts as a completed action. What about digital startups?
Nevertheless, sometimes boosting your conversion rate is easier said than done. Besides, it might not be enough to just focus on getting your numbers up, especially if you’re running your own digital startup and trying to succeed in the complicated world of business. Monitoring trends is essential but it’s not, by any means enough.
Beginnings often prove challenging, but you always need to move forward. And one of the best ways you can go about it is by prioritizing a few activities over others and learning through the process of trial and error.
Let’s look at four unique tips to help to optimize digital startup with CRO.
Prioritize Customer Service
Communicating with your customers can significantly improve conversion. More often than not, startups focus almost exclusively on constantly bringing in new customers and forget that tending to the needs of the retained customers is just as important. New conversions are crucial, whether you run an online portal such as Hey Discount or you turned your awesome idea into a mobile app, but keeping the ones you already achieved is even more beneficial from the revenue’s point of view.
However, you need to remember that customer service is so much more than retaining the user’s feedback in the form of reviews or testimonials. Thus, to develop a relationship with customers, you need to stay attentive to details, provide clear answers, and increase their satisfaction.
Besides, you can provide them with different types of 24/7 support (e.g., chat, email, phone), offer exclusive discounts and upgrades, or ask what’s stopping them from completing a purchase. Providing high-quality customer service can generate more marketing and sales opportunities, as well as keep your business growing at an exceptional rate, which can also be applied when in need to optimize digital startups.
Many digital startups are eager to tell customers about themselves and, as a result, add way too much content to their homepage, making it look cluttered and messy. On average, it takes users from 10 to 20 seconds to leave the webpage — that’s why you need to showcase your content in a way that immediately sparks curiosity and trust. But how can you achieve it?
For instance, you can make it as direct as possible without unnecessarily sugarcoating. There’s no point in flooding your homepage with unrelated content — no matter your goal. Just get straight to the point and make the product the page’s focal point. Multiple links, too many features, or an overwhelming amount of CTA can quickly bore users and should be removed from the homepage.
The primary purpose of your webpage, as well as one of the ways to optimize your digital startup, is to create a sense of trust in the people who visit it. This way, you can turn your potential clients into loyal followers. Simply put, customers need to know they can trust you before spending their hard-earned money on your products or services.
One of the easiest ways to go about this is by taking a look at the payment systems you’re using and then adding their images to your homepage. If positioned right, they won’t clutter your homepage and make your business more trustworthy.
Other methods of establishing trust with customers include adding a testimonial or review section that users can browse through. The best place for it would be somewhere underneath the products, so people can simply scroll down and find it without any hassle.
Reviews and testimonials act as reassurance that can help build trust with your brands and encourage potential customers to stick with your brand. Use them wisely, and you will see the advantages they offer soon enough!
Ensure Easy Navigation
A site that is easy to navigate allows users to find the content they’re looking for much faster. The simpler the navigation, the better your CRO, and the higher the chances that your website’s visitors will explore it beyond the homepage and take an action that will keep them on your website for longer.
You can have multiple lead magnets on your digital startup website, but if the navigation is too tricky, potential customers might get irritated and leave without taking any desired action. That’s why you should aim to create a website that will provide people with a fantastic user experience to ensure they stay engaged and return later. By adding simple, responsive navigation toolbars and menus, you can create an intuitive user experience.
It’s also crucial to pay attention to your page’s speed. Statistics show that 53% of mobile site visits are abandoned if a page loads for longer than 3 seconds. If your page takes longer than that, it might be about time to optimize it for both desktop and mobile.
To sum up, the primary purpose of the CRO is to increase the conversion rate of the visitors who go to your website. If that’s what you want to achieve, you can start by improving your customer’s overall experience and making sure they consider your business trustworthy.
Don’t forget about the technical side — after all, elements such as short loading time and a homepage that’s free of distracting clutter can also be great ways to boost your conversion rates in order to optimize your digital startup. Remember that without users, there won’t really be anything to convert in the first place, so use the tips above to see which one is the most effective at driving conversions in your case and reap the benefits. Good luck!