If you’re looking to improve your website’s conversion rate, you need to learn about conversion optimization. This is a process that involves improving the effectiveness of your website’s design and content in order to persuade visitors to take the desired action – like signing up for an email list and buying something from you online. These days, luckily, there are plenty of great online courses that can teach you the ropes.
In this blog post, we’ll review the top 6 best online courses for conversion optimization. Whether you’re just getting started or looking to brush up on your skills, these courses will set you on the path to a better website or your app performance.
Get more A/B testing understanding and become a Conversion Rate Optimization expert with this complete guide. Learn how to master every step of the CRO process to increase conversion rates, and understand customer acquisition channels that involve conducting proper Conversion Rate Optimization research, analyzing websites and creating hypotheses. In this course, you’ll also get tips on setting up A/B tests that track your results. To take this course, you will need to have a website or a landing page and access to Google Analytics, the rest is the eagerness to learn. So, if you are a complete beginner, this course is perfect to get you going.
The course is taught by Ruben de Boer – Conversion Rate Optimization manager, online teacher, author, speaker and consultant at the award-winning agency Online Dialogue.
Course pricing:
Full course with certificate – €94.99
This Conversion Optimization Minidegree course is the perfect way for you to take your business from good, all the way up to great. It’s filled with processes and methodologies that will help to make sure every marketing campaign gets big wins. You will master the art of conversion optimization and learn processes that you can apply to any web property. After this course, you will be able to use data and the scientific method in your web design process. You then will know how to identify where websites are leaking money, figure out exactly why they’re doing so (based on tested theories), and create new strategies for fixing these problems. Minidegree is the course for those who already have some knowledge about CRO, but need to master all of these conversion optimization skills.
Minidegrees are collections of independent courses, each offering a unique perspective on the topic that is taught by hand-picked professional instructors. See all the instructors and their topics here.
Course pricing:
Personal All-Access plan – giving you access to +90 online courses, the price is – €1190.21
Learn how to optimize your marketing campaigns with the world’s best consultant on AB testing – Chris Stolz. You will discover what tests work and which ones don’t. Plus, you’ll get practical tips for boosting conversions. This course is designed to give you the skills necessary for success in today’s competitive market. You’ll learn about AB testing and analytics strategies that come from the companies like Microsoft, Saks 5th Avenue Hudson’s Bay, or Coca Cola. This course doesn’t require any experience and is a great choice for anyone who is looking to learn more about testing, or to improve their current skills and get new ideas.
This course is taught by Chris Stolz – one of the top Data, Analytics and Conversion Optimization specialists and CRO expert. Chris Stolz’s work with brands like Coca Cola and Microsoft has helped organizations across North America see real, measurable business results.
Course pricing:
Full course with certificate – €49.99
Validate your concepts for performance during the design stage with AI-generated attention analytics
This 3 and a half hours course contains one of the best practices for conversion rate optimization, Google Analytics, website persuasion, and A/B testing. After this course, you will be able to leverage the power of CRO to improve your conversion rates, reduce costs and time spent on marketing efforts. Moreover, you will gain knowledge about Google Analytics strategy development as well as you will get website usability tips that will help you acquire new customers in the future. This course is created for small business owners, web designers, online marketers, growth hackers, entrepreneurs and web analysts. To enter the course it’s required to have a website where you can apply learned skills in practice.
This course is taught by Rich Page – an expert in website conversion rate optimization, web analytics and A/B testing, and is the author of two major books on these subjects – ‘Website Optimization: An Hour a Day’ and co-author of ‘Landing Page Optimization with Tim Ash.
Course pricing:
Full course with certificate – €94.99
In this 3 hours length course, learn how to increase conversions and profit through proven landing page strategies and methods, psychological customer principles, and copywriting essentials. You will get knowledge about the difference between a landing, squeeze, sales page and long-form sales letter, as well as you will learn about the tricks to double your conversion rate, how to write catchy headlines and copy, create a customer avatar and so much more. This course is great for those, who seek to significantly improve online marketing and sales skills. It’s perfect for freelancers, marketing consultants, website developers, graphic designers, entrepreneurs and copywriters. This course is beginners friendly, although it covers advanced concepts. However, no complex marketing jargon is involved so everyone can get gains out of this course.
The course is taught by Dan Johnston – coach, author of 11 books, business trainer, YouTuber and Podcaster.
Course pricing:
Full course with certificate – €94.99
In this course, learn how to design high-converting landing pages that are optimized for desktops, tablets and smartphones. The instructor will teach you about the different types of landing pages and their use for maximum conversions, the main elements that create a highly converting landing page, as well as you will learn the easiest ways to create your own landing page with no coding involved. This course is very centered on landing page optimization, therefore, if you want to start building your own email list, improve your conversions, and learn how to create highly-converting landing pages, this course will help you to scale your skills and knowledge.
The course is taught by Tom Wiztek – a recruitment and Marketing Specialist, working with projects related to traffic generation, online marketing, blogs, app creation, and web design.
Course pricing:
Full course with certificate – €94.99
Inside the academy you will learn step by step their Conversion Design process. How to build high converting landing pages FAST. Optimise for higher conversions and increase average order value. Whether you’re doing lead gen, e-commerce or want to offer CRO as a service this academy has what you need.
With over 100+ hours of constantly updated trainings & weekly live audits of your pages! You get the support you need to learn CRO and will have you outperforming the competition in no time!
The course is taught by Oliver Kenyon & Andy Haskins from Conversion Wise CRO agency. Who have built over 3500+ unique landing pages over the last decade! That’s almost one a day for the last ten years so you can be safe in the knowledge you’re in good hands!
Course pricing:
Continual training with weekly audits – $97/M
Final words
With so many courses out there, it can be hard to decide which ones will really make a difference. However, with these top-rated and highly informative online CRO courses you’ll never feel like your knowledge is lacking again.
We hope this has been a help in your search for the perfect course. We are sure you will find something that’s just right. Enjoy the learning journey!
