When it comes to digital marketing, creating a website that converts and lowers its bounce rate is among the most important things that a business owner can do. By doing so, you will find it easier to generate fresh leads and bring in substantial amounts of money. But how should you go about it?
To begin with, you need to focus on page load speed. The slower a website is, the more likely it is that the customer will leave it out of frustration. Other than that, it is important to invest in mobile optimization, as well as write genuinely interesting and authoritative content.
In case you want to know more, below, you will find a shortlist of factors that can have a significant impact on a website conversion rate. No matter if you are a big outreach link building agency or a small boutique, if you start paying attention to these aspects, making any website generate leads and converting them into actual customers should get a whole lot easier!
Page Load Speed
Page load speed is a term used to describe the time that a website takes to load and display all of its elements. According to Google, a visitor is 32% more likely to leave a website if its load speed goes from one to three seconds and 90% more likely to leave if the load speed goes up from one to five seconds. If the load speed goes up to ten seconds, its visitors are 123% more likely to leave. In other words, speed is of the essence. In this day and age, nobody has the time and patience to wait for a website to load.
Luckily, increasing a website’s load speed is not as difficult as it might seem. You do not need a specialized e-commerce monitoring tool or a number of expensive plugins. In fact, in the majority of cases, it all comes down to large images. If a website contains loads of big, high-resolution pictures and graphics, it is guaranteed to load at a much slower speed than it should.
But that does not mean that you should get rid of images altogether! After all, they can help to boost a website conversion rate. Instead, lowering the resolution and decreasing the size of every image on the website should do the trick.
In order to increase a website conversion rate, you will have to ensure that it looks and works perfectly on mobile devices.
The majority of website traffic around the world is generated by mobile devices. According to Statista, mobile devices generated 58.99 of global traffic in the second quarter of 2022. So, if a website is not optimized for mobile devices, its owner will likely have a lower conversion rate.
The easiest way to make a website more mobile-friendly is to use large and easy-to-read text together with an appropriate font, such as Open Sans. In addition to that, you should use clear images that will not take long to load, avoid overly complicated layouts, and sprinkle in a few large call-to-action buttons.
Last but not least, start writing authoritative content and posting it to the website’s blog section. Why should you do that?
First, it serves as proof that you know what the industry that you work in is about, which might help customers, who are on the fence about buying from you, take that final step and make a purchase, which can lead to an increased website conversion rate.
Second, it can help you rank higher on search engine result pages. The content that you post is relevant to the niche that you work in, meaning that a single blog post will contain plenty of industry-relevant keywords. Provided that that content is not stuffed with keywords, it can generate plenty of website traffic, which, again, will increase the website conversion rate.
Begin creating authoritative content by brainstorming blog post topics. Then, choose the most interesting ones and either write all that content by hand or hire someone to take care of it. The important thing is to ensure that the content that you post is grammatically correct, pleasant to read, and at least eight hundred words long. The longer a blog post, the more relevant keywords it will contain, and the more traffic it is likely to generate!
To sum up, if you want to have a higher website conversion rate, you will need to pay attention to a few different things. For starters, ensure that it does not take that long to load and that it looks and works the way it should on mobile devices.
Next, start writing authoritative content that will make any potential customer see that you know the ins and outs of the industry you work in.
Sure, doing all that might cost you time and money, but the end result is definitely worth the hassle!