Reveal Visual Hierarchy what grabs attention first. Our AI predicts where viewers are most likely to look - before you go live. In seconds test your design and uncover Attention Hotspots, Focus map, Focus score.
Cognitive Load analysis
Understand how mentally busy an image feels
Identify the design elements that increase mental effort. Generate the Cognitive Load Score, the Cognitive Load Map, and learn how to interpret the results.
Iterative Testing
Track progress across versions
Analyze, refine, repeat - track how the Percentage of Attention shifts with every iteration. Mark your design elements, adjust, test again, and choose the version that best fits your goal.
Visual Usabilty Checker
Cutting-edge features for advanced analytics
Focus Map. Reveal which areas of your design grab attention in the first 3–5 seconds.
Focus Score. Get a quick read on your visual hierarchy with a single score.
Attention Hotspots. Color-coded heatmaps show exactly where viewers' eyes are drawn.
Percentage of Attention. Shows how much user’s attention the area gets.
Cognitive load score. Tells you how visually demanding your layout feels at a glance.
Cognitive load map. Identifies the areas where users experience the highest cognitive load
What our customers say
Carlos Groth
Senior Product Designer
"I always found Attention Insight very valuable in my preliminary evaluations of my screen design for web and mobile. It was like a blindspot check on crucial items I might have overlooked in terms of layout and balance."
Vanessa Carvalho
Senior Product Designer
"I’ve been using it since launch and it’s impressive. The heatmap predictions cut hours of guesswork, and the insights go beyond just visual usability, they help prioritize smarter design decisions earlier. A real boost for any UX workflow."
Aksel Suokas
UX/UI Consultant & Partner at The Good Side
"It is not a replacement for user testing, it acts as a powerful early validation tool that can save hours of debate and prevent missed clicks."
Daniel Lugo
UX/UI Designer
"If you are UX designer you need to check out Attention Insight because it’s a gem! It allows you to immediately test your designs and improve them for higher conversions and better user experience."
Rhiddhit Paul
Senior Product Designer @ HumanX
"It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! "
Aqil Ahammed
Designer
"This tool definitely helped me refine my design in ways I might have missed otherwise. It's not a magic bullet, but it absolutely pushes you in the right direction for a more user-friendly and engaging website."
Step-by-step tutorials for Visual Usability checker Figma Plugin
Learn how to generate attention heatmaps, analyze any design, and read attention data effectively.
Visual Usability tutorials
3 Videos
4:09
4:03
4:16
Visual Usabilty Checker
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Exclusive Access to New Features
Direct Influence on Development (Feedback matters!)
100% human support
Figma Hero
For Figma lovers only — harness the power of AI to analyze visual usability and back your design decisions with real insights.
1 CREDIT = 1 image testing 1 URL (up to 3 sections) 1 AI recommendation
1 CREDIT = 1 image testing 1 URL (up to 3 sections) 1 AI recommendation
Additional seat: €39/mo.
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Subscribe to the FIGMA HERO monthly plan and get 40% off with code AT40 for next 12 months. Offer ends September 30 at 23:59 (UTC+2).
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