Marketing project management allows project management officers (PMOs) and marketers to control the outcome of their projects or tasks. With it, they formulate, monitor, and deliver every process and deliverable.
Everything starts with defining all phases and stages in the project. And then, the project manager needs to determine where the goalposts are. Once determined, they will then size up every process involved in each phase into chunks, which they can assign and delegate to their team members.
Of course, that’s a rough overview of marketing project management. To know more in-depth details, continue reading.
Acquire Or Choose A Project Management App
Never settle with pen, paper, and human memory. You must get help from a management app when managing a marketing project. A project management app can help you with the following aspects of your job:
- Organization: All information related to your project can be kept in one place, organized, and sorted.
- Resource Management: Aside from organizing information, you can also manage the resources available to you and your team.
- Transparency: If a stakeholder or your boss wants to see what’s going on with your project’s progress, they can access your project management app.
- Communication: A project management app can allow you and your team to easily coordinate and collaborate as you share everything in one platform with valuable tools.
- Productivity: With a project management app, you can have a complete overview of everyone working on the project. With this power, you can increase productivity upwards by eliminating inefficient processes and tasks.
As you can see, a project management app can help with all the responsibilities of a PMO, which is something you can’t just ignore.
Know What To Take Care Of First
Now equipped with a project management app, your next task is identifying your greatest concern and highest priority. Work from there until you reach and list the task or goal with the lowest priority.
Identify The Resources And Requirements Needed
You can’t just wing it when it comes to marketing. You need to follow all the processes required, operate doing best practices, and learn all the needed marketing tips and tricks for your project to be a success.
Also, you should know at the beginning the number of resources you can offer and the workforce you can provide. You should also know the specialties and skills needed to accomplish all your goals and targets.
Make A Roadmap
With your priority and requirement list on hand, it’s time to make a project roadmap for your project. Make sure to put high-priority tasks and goals first. However, don’t forget to push them back if they have dependencies you should accomplish first—map according to chronological and logical order.
Reevaluate The Resources Needed As You Go
Your roadmap can give you a better view of the project. Take this opportunity to tweak some of its aspects, particularly regarding resources. After all, your biggest role as a project manager is to use your resources and maximize the result efficiently.
Two of the critical questions you need to ask yourself when reevaluating the resources you need for each task are the following:
- Are the resources being used on this task enough to complete the tasks before their deadlines?
- Are you sending the best people for the job on the task?
Consult With And Report To Stakeholders Or Clients
Of course, you’ll be okay with the draft of your roadmap. However, you should never forget if the stakeholders are okay with it. Primarily, know if they can agree with the amount of resources you’ll need, the time you’ll spend, and the quality of result you can deliver.
Allow them to have the opportunity to speak their minds on what they think about the project and its probable result. Let them review it and revise your roadmap according to their feedback. Start working on the project once they give you the signal.
Execute The Project
Once the planning stage is over, you’ll be on an execution loop. It starts with assigning tasks to team members and letting them work on their responsibilities. Wait for the results. Achieve the current target or goal. And then, rinse and repeat everything until you reach the final goalposts in your roadmap.
Between those processes, you may need to insert some necessary tasks for you and your team. For example, you may need to hold meetings, adjust your roadmap, and report to your clients or stakeholders.
Wrapping Up And Facing A New Project
After you deliver your results, the next step is to autopsy your currently finished project and move on to the next one. Dissecting your previous project, you need to find what worked well, what you can replicate, and how to improve your project management prowess.
That’s a short and sweet guide on marketing project management. As long as you work on your project as systematically as that, you can be sure that your job will be a lot easier. It can also make your team members happy with you. Not to mention that your stakeholders will be satisfied, mainly as you deliver the promised results.