As we get to the close of another year, it gives us the perfect opportunity to reflect on what has been and look forward to the year ahead.
January is also the time that a lot of businesses assess their marketing budgets and allocate their expenditure accordingly.
When you consider that marketing budgets account for as much as 14% of total revenue, it’s not hard to see why this is a critical area of consideration for a lot of business owners.
With that being said, we’re going to help you prepare for 2023 by revealing 10 marketing tips and tricks you should take with you.
1. When in doubt, leverage a team of SaaS marketing experts
There is only one place to begin, and this is with the value of an SaaS marketing agency. You may think that it’s cheaper to handle marketing tasks yourself. However, if you don’t have the necessary experience, you could end up missing out on opportunities and ultimately cost your business money.
After all, a good marketing plan is designed to bring money into your business. That’s why experienced marketing professionals are worth their salt. While you need to pay a fee for their services, the whole point is that they generate even more money for your business. So, if in doubt, spend some time looking for the best marketing experts in your field.
2. Automate with an efficient eCommerce hub
Software can make a huge difference when implemented effectively. You can use an eCommerce hub to automate elements of your online marketing efforts.
A lot of marketing teams spend enormous amounts of time on long-winded, monotonous tasks.
However, with automation, you can free up their time to make sure they’re working on the tasks that will bring about the best possible results for your business.
3. Emphasize social responsibility
Customers are becoming more conscious about the businesses they associate with. They care about the brands they spend their money on.
You need to show that you care about the impact you make and the responsibility you have as a business.
Marketing professionals should highlight all of the social responsibility efforts you’re making in their marketing campaigns so that they can draw in customers who care about the same things.
Some of the different things you can do in this regard include:
- Advocate for social justice
- Promote fair trade
- Offer community services that are sponsored by your business
- Run one-for-one campaigns so you can donate products to those who need them the most
- Direct some of your profits to charity
- Spread awareness of societal issues with your promotions
- Promote recyclable packaging.
4. Use AI to spot trends
An insightful study from Razorfish has revealed that 3 in 4 marketing professionals are failing to use behavioural data for online advert targeting, which is rather worrying.
New tech is working hard to ensure that this data is easier and more affordable to access for smaller companies.
Artificial Intelligence, in particular, will really start to make its mark in 2023 and the years to come. Marketing professionals are already starting to better understand their target audiences through algorithms, machine learning, and data models.
This data can help marketers target content, customize ads, optimize spending, and offer a personalized experience to their customers.
Here are just some of the ways that businesses can use AI to enhance their marketing efforts:
- Achieve a higher ROI via effective targeting
- Enjoy enhanced self-service capabilities
- Boosted consumer loyalty and retention
- Better understanding of buyer behavior
- Accurate predictions and trendspotting
- Smarter, more targeted ads
5. Interactive content
The use of interactive content is set to be a big trend for years to come. You’ve probably already come across a significant amount of interactive content without even realizing it.
Passive consumption and static posts are both things of the past. The audience of 2023 wants content that demands their attention, and two-way experiences are critical here.
There are lots of different types of interactive content that you can use to take your business to the next level in 2023. Examples include interactive videos, interactive maps, assessments, contests, calculators, games, quizzes, and interactive infographics.
Interactive content can also help you to achieve a number of marketing objectives as well, including streamlining the customer experience, boosted brand loyalty, more conversions and leads, enhanced customer learning, and improved audience engagement.
6. Embrace conversational marketing
Not only is interactive marketing set to be a monumental trend in 2023, but so is conversational marketing.
Rather than simply directing individuals to your lead capture forms and waiting for them to respond to you, conversational marketing uses both AI automation and targeted messaging to engage with people when they’re on your site.
Intelligent chatbots have a key role to play here. Today’s chatbot tools use natural language processing (NLP) and machine learning to enable customers to have a two-way conversation with you business. Here you could find how to use ChatGPT .
Rather than marketing being asynchronous, it’s based on real-time conversations, and this is a major learning curve that businesses need to get to grips with as conversational marketing is set to really take over during the coming 12 months.
7. Adapt your SEO to accommodate more voice searches
Throughout 2022, we have seen that an increasing number of people are using voice search when on Google rather than typing. It’s much more convenient when on-the-go.
However, this means that different phrases and terms are being used. Searches are becoming more conversational and we’re seeing more questions being posed. So, you will need to adapt your SEO efforts accordingly so that you feature in voice queries.
8. Continue to craft convenient and enjoyable user experiences
Over the past few years, we have seen that user experience is becoming more and more important in regards to SEO.
Back in the day, you could simply lace your content with keywords and this would be enough to gain visibility on Google. Those days are long gone.
The experience you provide your users has a direct impact on your bounce rates and the amount of time people spend on your website, so you need to make sure that you provide them with an amazing experience that makes them keep coming back and spending time on your website.
Remember that while wowing your audience is key, convenience and ease of use are paramount.
9. Keep consistency at the fore despite changes and new trends
As you can see from this blog post, there are plenty of new trends that are set to have a big impact in 2023. However, while this is the case, it’s vital to make sure you don’t lose sight of just how important it is to be consistent across all of your branding.
If you have a different sort of look or personality across different mediums, you’re only going to confuse potential customers and weaken your brand image. Consistency remains paramount.
10. Concentrate on user-generated content
Last but not least, user generated content is of huge importance as we move into 2023. People value content that has been created by other customers because these people were once in the same shoes as them, looking for the same product or solution. Therefore, their opinion matters.
Rather than simply listening to your own sales pitch, people want to discover what others have had to say about your product or service. This is why it’s imperative to look for different ways to generate user content.
From testimonials to video content, there are plenty of different ways to go about this. However, you’re asking people to give up their free time to do something for your business, so an incentive is often beneficial here.
Make 2023 a successful year with these marketing tips!
So there you have it: some of the top marketing tips you can take with you for 2023 to ensure it is a year of great success.
We live in a very competitive business world, with online companies in strong competition with one another. Because of this, you need to do everything you can to standout from the crowd, and the tips above help you to do just that.