Your email list will contain big spenders, window shoppers, bargain hunters, multiple demographics, and dozens of other distinct groups that will convert a whole lot better if they receive relevant messages instead of one-size-fits-all blasts.
Segmentation is the trick you’re missing when building your list, and all you need is the right tool to group customers in ways that work for your business.
For instance, your fitness brand might discover that 30% of subscribers only buy yoga gear, never weights. Or, you could find that half of your list signs up for beginner content despite a massive push toward advanced courses.
These insights will improve your marketing results. Below, we’ve listed the best segmentation tools to organize your contacts and send targeted emails.
What to look for in a segmentation tool
Your segmentation tool needs capabilities that match your ambitions without requiring a data science degree. The difference between basic and powerful tools often comes down to a few critical features, including:
- Pre-built segments: Start immediately with templates for VIPs, cart abandoners, or dormant customers
- AI segment builders: Describe your audience in plain language, and let AI construct the technical rules
- Dynamic filters: Combine purchase data, email behavior, website activity, and custom fields however you need
- Real-time syncing: Customers flow between segments automatically as their behavior changes
- Platform connections: Pull data from your store, CRM, and analytics without manual exports
- Visual interface: Build complex segments by connecting conditions visually rather than writing database queries
The best email segmentation tools in 2025
Check out these email segmentation tools to manage your contacts in 2025:
1. Omnisend
Omnisend combines email, SMS, and push notification capabilities for ecommerce with a segmentation engine that handles filtering without requiring technical expertise, helping you target customers based on shopping patterns.
The platform’s AI-powered segment builder understands natural language requests. You describe your audience, and it creates the segment, saving hours of manual configuration work.
Segmentation features
- Pre-built segments for cart abandoners, VIPs, win-backs, and more
- Multi-channel segmentation
- Real-time segment updates as customer behavior changes
- Anniversary and date-based filtering for birthday campaigns
- Visual segment builder with AND/OR logic operators
- Custom event tracking for unique business metrics
Pricing
- Free: 500 emails/month, 250 contacts, access to all standard features
- Standard: $16/month for 6,000 emails and a 12x contact email send limit
- Pro: $59/month for unlimited emails, bonus SMS credits equal to the price of your monthly plan, and advanced reporting features
Why pick this tool?
Omnisend lets you layer shopping behavior with engagement data to find profitable micro-segments that are likely to convert.
Its automations activate when contacts enter or exit segments, ensuring they receive timely messages that don’t spike unsubscribe rates. The typical unsubscribe rate average is 0.27% for ecommerce, though unsubscribe rates up to 1% are typical in most industries.
2. MailerLite
MailerLite strips away complexity from email marketing, focusing on intuitive design and essential features. It handles segmentation, automation, and campaign creation without requiring technical knowledge or dedicated marketing staff.
Segmentation happens automatically based on subscriber behavior and form submissions. You build segments visually, combining conditions until you’ve isolated the exact audience you need for each campaign.
Segmentation features
- Group-based tagging for interest segmentation
- Hidden fields in forms for source tracking
- Geography and timezone filtering for optimal send times
- Engagement-based segments for re-engagement campaigns
- Combine multiple segments with AND/OR logic
- Facebook Custom Audience sync
- Custom fields for unique business attributes
Pricing
- Free: $0/month (up to 1,000 subscribers)
- Growing Business: From $10/month
- Advanced: From $20/month
- Enterprise: Custom pricing
Why pick this tool?
MailerLite lets you segment subscribers based on which form they signed up from, revealing content preferences, such as favorite products. The interface is easy to master, and it doesn’t turn into a mess when you have thousands of contacts.
3. Pipedrive
Pipedrive merges CRM data with email marketing, letting you run targeted campaigns without leaving your pipeline view. Deal stages, activity history, and custom fields become instant segmentation criteria for personalized outreach.
Campaign filters pull directly from your CRM database. Prospects in negotiation receive different messages than cold leads, and you track everything in one system rather than syncing between platforms.
Segmentation features
- ‘People’ filters using CRM fields like deals, activities, and products
- Campaign-based segmentation by open rates and click behavior
- Mix CRM data with email engagement for hybrid segments
- Custom field filtering based on your existing Pipedrive setup
- Multiple filter combinations with AND/OR logic
- Exclude filters to remove specific contact groups
- Real-time sync between CRM and campaign segments
Pricing
- Essential: $24/user/month
- Advanced: $49/user/month
- Professional: $69/user/month
- Power: $79/user/month
- Enterprise: $129/user/month
Why pick this tool?
Pipedrive lets you segment by deal stage and email engagement simultaneously, targeting hot leads who open your messages. It’s best for B2B and service-based businesses.
4. Campaign Monitor
Campaign Monitor builds subscriber profiles from custom fields and behavioral data. Store location, preferences, and purchase history, then watch segments update automatically as subscribers interact with your campaigns.
Visual segment building combines subscriber data with campaign activity. Track link clicks, journey opens, and multiple matching criteria in one interface without writing complex queries.
Segmentation features
- Custom fields for storing unique subscriber data
- Visual segment builder with AND/OR logic
- Campaign activity tracking for engagement segments
- Journey activity filters for automation responses
- Location-based segmentation with proximity rules
- Date-based filtering for anniversaries and milestones
- Multi-option custom field support
Pricing
- Free: $0/month (30-day trial)
- Lite: From $12/month
- Essentials: From $29/month
- Premier: From $159/month
Why pick this tool?
Campaign Monitor lets you segment by link clicks within campaigns, identifying subscribers interested in particular products. The preference center empowers subscribers to self-segment by updating their own data.
5. Mailjet
Mailjet focuses on developers and technical teams who need API-first email marketing. The platform combines SMTP relay with visual segmentation tools, letting you switch between code-based automation and drag-and-drop campaign building.
Segmentation filters work across contact properties and engagement behavior. Build segments based on opens, clicks, or subscription activity periods, then apply them to campaigns or automation workflows.
Segmentation features
- Contact property filtering (location, age, language)
- Engagement-based segments (opens, clicks, activity)
- Time-based filtering for behavior tracking
- Dynamic sections for segment-specific content
- Pre-designed templates for segmented campaigns
- API access for programmatic segmentation
Pricing
- Free: $0/month (6,000 emails)
- Essential: From $17/month
- Premium: From $27/month
- Custom: Contact for pricing
Why pick this tool?
Mailjet lets you test different content variations within a single campaign using Dynamic Sections. Developers will appreciate the API-first approach combined with visual tools for non-technical team members.
Final thoughts
Segmentation works because people buy differently. Your VIP customers who spend $500 monthly don’t need the same discount codes you send to bargain hunters. New subscribers exploring your brand require different content than three-year loyalists.
Without segmentation, you’re guessing. You send sale announcements to people who just bought at full price. You pitch advanced features to beginners still learning the basics. Every mistargeted email trains subscribers to ignore you.
The tools above solve this by revealing who your subscribers are. Track their clicks, purchases, and engagement patterns, and build segments that reflect real behavior, not assumptions.
The payoff compounds. Better targeting increases engagement. Higher engagement improves deliverability. Better deliverability puts more emails in the inbox. More emails in the inbox drive more revenue. Segmentation starts this cycle.
