Digital marketing depends on digital tools. That’s pretty obvious. Think about it. What can you actually do without touching your PC? Almost nothing. Nearly every aspect of digital marketing relies on specialized software: managing social media campaigns, creating and running ads, optimizing for search, creating engaging content, or analyzing performance.
So, what’s the problem? There are too many tools out there. Hundreds, or maybe thousands. It’s not easy at all to find the ones that actually deliver. Here’s some help. In this article, we’ve broken down the 11 best digital marketing tools, organized by category, and highlighted their key features, prices, and value.
Here are the key categories we’ll cover:
- Team management and project trackers
- User behavior analytics on the website
Content creation - Email marketing
- Social media statistics
Let’s see!
Team management and project trackers
First things first. You need a good time and project management tool to establish a smooth and productive flow, keep campaigns on schedule, and ensure clear communication. Project tracking tools help you mark milestones, assign tasks across the team, and see the entire work scope on a timeline. Moreover, while assigning the tasks, you can clearly see how the workload is distributed and adjust on the fly. The right tracker can make a huge difference.
GanttPRO
GanttPRO is an online Gantt chart software that emphasizes project visualization and complements it with many useful features. Its Gantt chart allows you to drag and drop tasks, set dependencies and milestones, and distribute resources evenly and effectively.
As a marketer, you will also like the baseline comparison feature, which shows the initial plan versus actual progress, custom fields to adjust the tool for your workflow, time tracking, and notifications and alerts about upcoming deadlines and deviations. The interface is quite easy, so you can onboard in a matter of minutes.
Prices start at $8 per user per month, when billed annually, with a free trial available.
ProofHub
ProofHub bets on versatility and collaboration in project management, and provides task management, discussions, and proofing tools for that. Your marketing team would be able to use built‑in markup tools to make annotations to images and documents directly in the app.
As for collaboration, ProofHub makes life simpler by gathering all the communication and feedback in a single workspace. This way, marketing teams can enjoy faster design approvals and more fluent discussions.
Pricing is set per use, not per user, and starts from $45 per month, if billed annually.
User behavior analytics on the website
Another pillar of successful digital marketing is analytics. Conversions, whichever the objective is, are crucial for many businesses with an online presence. Understanding how visitors behave and interact with the website is essential to optimizing the conversion. User behavior analytics tools show you where people click, how far they scroll, and why they bounce. The conclusions can be used to change the UX and UI, and adjust the content strategy accordingly.
Attention Insight
Attention Insight relies on the latest technologies and uses AI‑driven heatmaps to predict where visitors will look first while landing on the web. All you need to do is upload your design mockup or specific webpage, and the tool will highlight areas that can catch the most attention.
This way, you’ll know better where to add CTAs, headlines, and key visuals. Note that, unlike traditional heatmapping tools, which monitor existing user data, Attention Insight makes predictions before you launch the website, not when users are already wandering on your website. You don’t have to wait and can optimize from the start.
Prices start at $23 per seat when billed annually, with a free trial available.
Clicky
Clicky, on the contrary, is a real‑time analytics tool with a clean, easy-to-interpret dashboard. It will help you to track visitors, keep control of goal conversions, and see what users look for on your website through the search field.
Its features include uptime monitoring, heatmaps, link and keyword tracking. What differentiates Clicky is instant data updates that allow you to react to spikes or drops when they happen. This is super handy for time‑sensitive campaigns.
Prices start at $9.99 per month, billed monthly for up to 30,000 daily page views. There’s a free plan that covers one website and up to 3,000 daily page views.
Google Analytics
Google Analytics doesn’t need any specific introduction as it’s the industry standard and a must-know for any digital marketer. It implies a more complicated learning experience than some alternatives, but the depth of features is unmatched. It tracks sessions, pageviews, referral traffic and sources, and transactions.
Additionally, the latest GA4 version provides advanced machine‑learning insights that can help to predict user behavior and potential revenue. As a digital marketer, you’ll also like that it integrates with Google Ads and Search Console so that all the related data is combined in a single view.
The standard version of GA4 is free, and it’s available for businesses of any size. Prices for larger enterprises with advanced needs start at around $150,000 per year.
Visual content creation
Visual content is fundamental in the digital age. Regardless of your design skills, you need tools to create eye‑catching images and infographics, social media posts, and other marketing material. Some solutions offer easy‑to‑use editors and templates for beginners, while others are intended for experienced designers. Here are some options if you want a quick visual content creator.
Easil
Easil is an easy (just as the name suggests) drag‑and‑drop editing tool with an extensive library of templates for social media posts, presentations, and even printing. There’s a Brand Kit, which will help you work within the established brand guidelines by locking your logos, fonts, and colors.
You can also use Team libraries to share assets in multiple projects. On top of that, there’s a text‑effects generator to customize headlines for your marketing assets.
Prices start at $6.25 per user per month when billed annually, with a free plan available.
Snappa
Snappa is for those marketers who want a perfect combination of speed and simplicity. It comes with thousands of customizable templates and offers high‑resolution stock photos that you can see and use right in the editor.
You’ll definitely like its automatic image resizing, as it streamlines the adaptation of one design for various platforms. A social sharing integration is really cool because it lets you post directly to Facebook, Twitter, and LinkedIn straight from the app.
Prices begin at $10 per user per month, when billed annually, with a free plan available.
Email marketing
You may have probably heard that email marketing is an outdated channel for 2025. However, this is not right. Emails still remain among the highest‑ROI channels for digital marketers. The best platforms usually merge list management, automation workflows, and analytics, so that teams can keep campaigns both personal and scalable.
Emma
Emma is an all-in-one email marketing platform that offers enhanced personalization and segmentation tools. Your team can create dynamic content blocks that will display different messages based on how subscribers behave or what’s in their profile data.
It has an intuitive drag‑and‑drop builder for an easier workflow and HTML editing tools for more customization and control. The app can be integrated with CRMs, ecommerce platforms, and event‑management tools. Users often mention its responsive customer support.
Prices start at $99 per month for up to 10,000 contacts when billed annually.
Marketo
As a part of Adobe Experience Cloud, Marketo is a comprehensive platform for demand generation, lead management, and marketing automation. It’s a complex tool that may seem overwhelming at first. But after some time and effort investments, you’ll get significant benefits and will be able to scale the app to the enterprise level.
Your marketing team can build intricate workflows that respond to different triggers, score leads based on engagement, and update and sync data with your CRM. The analytics feature helps to reveal how different campaigns contribute to the final revenue.
Prices are available on request.
Social media statistics
Creating and publishing a cool social media post is just one piece of the puzzle. Tracking metrics further is even more important for refining the content strategy and proving ROI. Good tools usually allow you to gather data across platforms, highlighting posts’ performance and indicating where to invest time and ad spend.
Snaplytics
Snaplytics focuses on Instagram, Snapchat, Twitter, and Discord analytics. It takes control of story metrics, highlights indicated filters, and tracks changes in followers over time. The app allows you to export branded reports and share them with stakeholders. There’s also a content library to reuse story assets and save time.
BuzzSumo
BuzzSumo is more about social listening rather than simple metrics. It shows the content with the most shares for any topic or competitor and defines key influencers relevant for your niche.
Trend analysis can reveal stories with rising popularity before they peak. You can also monitor brand mentions and configure notifications for new backlinks or keywords. This intelligence helps you to always stay in the loop.
Prices start at $159 per user per month when billed annually.
Key takeaways
Digital marketing is powered by tools, which is undeniable. However, it’s important to choose the right ones. Here’s something to start with
- Manage your team and tasks, and comply with deadlines and budgets, with platforms like GanttPRO and ProofHub
- Understand your audience behavior and make data-driven decisions with analytics tools like Attention Insight, Clicky, and Google Analytics.
- Design engaging visual content fast with tools like Easil and Snappa.
- Utilize email marketing to automate, personalize, and measure results with apps like Emma and Marketo.
- Connect with your audience and track your social media presence and performance with platforms like Snaplytics and BuzzSumo.
