When designing a landing page for your latest product, it is essential that you make the page available in a wide variety of different languages. Before you begin the translation process, make sure you check out the following six different options for creating a multilingual landing page
Why You Might Want to Create a Multilingual Landing Page
There are many good reasons why you should create a multilingual landing page on your website for your latest product.
First and foremost, it means you can attract more customers, as people who do not read the primary language that your landing page is written in may be unable to learn about the features of your product and be put off making a purchase.
On the other hand, if you make the page accessible in a number of different common languages, you can ensure all potential customers can read about your product and they will be more encouraged to complete purchases.
You can then attract customers who speak other languages in your base country and in other countries. In turn, you will open up your product to a much wider audience and will be able to make much higher profits.
By creating a multilingual landing page for your latest product, you can also:
- Make customers feel as though they are valued.
- Build trust in your company and gain a good reputation.
- Encourage more prospective customers to view and buy your other products.
Use the Same Template
Good branding is all about consistency. Therefore, when designing a landing page that is accessible in multiple languages, make sure you use the same template for consistent branding.
Whenever someone lands on the page, you will want the individual to have the same user experience as anybody else. So, your German landing page should look exactly the same as your English language page, for instance.
That means ensuring visitors see the exact same branding, layout, and web design elements when they switch from the default language to another language. So, always use the same template for each different language version of your landing page.
Account for Text Expansion
Following on from the last point, it is important to remember that the length of your original text will change when switching to a page in a different language. That means it can be challenging to create a consistent layout where nothing changes but the text.
Some written languages are more concise than other languages. So, it is critical that the machine translation tools you use have adaptive UI elements, such as descriptive text, buttons, and input fields.
That way, you can ensure that, while things like the text may appear smaller in one language compared to another, your branding and layout remain consistent.
Put the Language Switcher in Plain Sight
You should make it as easy as possible for visitors to your product’s landing page to switch to their preferred language. So, make sure the language switcher button is very easy to locate. If it is not, you could easily lose potential customers.
It is best to place the language switcher at either the header or the footer of the page.
Make It Easy for Users to Find Their Native Language
You also need to ensure that users can find their native language easily when using the language switcher. That means you should list languages in their native languages, rather than in English or your other default language.
For example, instead of listing “German,” you should list the word “Deutsch.” That will not only enable visitors to find their specific languages more easily. It will also help them to feel welcome on your website.
Proofread Content in Other Languages and Learn a Foreign Language Yourself
While you can use translation tools to convert the content on your landing page to other languages, it is a good idea to know that the different language versions of your content are accurate. Therefore, it is a good idea to get someone who is a native speaker of the language to look over the text to ensure it is exactly right, just as you would proofread your English text before posting it.
You might even like to learn a foreign language yourself so that you can quickly and easily ensure the content is exactly right. Thankfully, it is easy to immerse yourself in the German language, for instance, when you take a live online course with a professional teacher.
Enable People to Select Their Preferred Languages
Some multilingual landing pages and websites only let people change their regions to switch to another language, rather than listing actual languages.
For instance, a user may select “France” rather than “French.” The problem with that is there could be a user in France whose first language is German, for instance. Therefore, the person would want to select “German” rather than the region that he or she happens to be located in.
So, enable visitors to your landing page to select their preferred languages rather than regions. If you do not, you could lose out on prospective customers engaging with your site and purchasing your latest product.