Our team has decided to interview the most intrigue creators on good design and test their works with the Attention Insight platform. It predicts how user’s attention distributes in design. Hope, these short talks will inspire you and give some useful insights on catchy design. Enjoy!
Meet a digital designer Rodolpho Henrique who builds wonderful digital experiences. Currently Senior Designer at McKinsey & Company.
Why have you decided to step into design field? What inspires you and why?
Music has brought me to the design world. I was playing with punk rock bands since I was 11 years old and that was how I started to approach and get interested in art and design. My first experience with design was designing concert posters and album covers for local bands.
What inspires me is people. I am inspired by the people I work with. I like to surround myself with people who are way better than me, and I can learn from them. I do love the sentence that says:
How do you measure the success of your design?
A successful design is a design that is honest, understandable and long-lasting.
What is your biggest challenge in design creation process?
The biggest challenge is thinking ‘outside of the box’. I know this term sounds cliché but we’re so fulled by irresponsible design and bad decisions in our day that sometimes we just need to go offline for having inspiration. That’s why I’m still raising the flag and saying that we should look for inspiration on different mediums.
Inspiration can be a tricky thing when you are designing websites and looking to other websites to get inspiration, for example. You will be surprised to discover how different mediums like fashion, nature, interior design, architecture, music, movies, and even food can work as a perfect source of inspiration.
What principles do you follow when creating attention grabbing design?
Hierarchy plays an important role when creating an attention-grabbing design. I like to achieve a good hierarchy working with the most simple and basic design elements, such as typography, color, and shapes.