A domain name is your website’s address and is like a fingerprint unique to your business. It will help you to differentiate your brand from others, attract new customers, and establish a solid online presence. Thus, it should reflect your best as an organisation.
You can read further to learn four tips to consider when choosing a domain name for your brand:
Make Sure That It Represents Your Business
A good domain name should reflect who you are as an organisation, what products or services you provide, and why customers should buy from you rather than someone else. It also needs to be unique so that no one else has the same name as yours.
You can do this by determining what type of brand you want to establish. Once you know your brand’s identity, you’ll be able to visualise how it should look on the web. You can determine whether or not a domain name is appropriate and whether it will help you build brand awareness in the marketplace.
For example, if your business is in the healthcare sector and you want to create a website for your company, then a good domain name is ‘healthcare dot com.’ This domain name reflects your business because it’s related directly to health care. Your target audience will know they can go there for information about their health issues and others looking for information on similar subjects.
Include Keywords
Adding keywords to your domain name is an excellent way to boost your rankings in search results. When someone types a keyword into their browser, they’ll see results from sites that contain that term—and search engine algorithms might rank those sites higher. You can direct people to your site by including the keywords they’re searching for.
You must first conduct keyword research when including keywords in the domain name. This includes looking at related searches and finding out what people are searching for when they type in a word or phrase related to your industry. This ensures that there is demand for your chosen keyword.
Ensure It’s Easy To Remember
As you choose a domain name for your company, you want online users to recall it immediately. This means that it’s easy to remember it later when they’re searching for your products or services, which also boosts brand recall.
You can do this by following these three tips:
- Make Sure It’s Easy To Pronounce: It’s a good idea to make your domain name easy to pronounce. If online users can’t say it out loud, they won’t be able to remember it. So, if you want people to remember your brand name, it needs to be something they will be able to repeat over and over in their minds, especially if they need to use it often. Your domain name must be something that can stay in users’ minds to help them remember your brand.
- Keep It Short: A memorable domain name should be short and easy to type for people to search for your brand. If it’s too long, users may get confused with all the letters, resulting in them typing in a word that doesn’t match what they’re looking for.
- Avoid Using Numbers And Dashes: Every word in your domain name should be used as a memorable phrase, meaning you must eliminate numbers and dashes. If you still use them, most visitors might forget to add them when typing on search engines and end up on another site. This might affect your web traffic because you’re leading them to an alternative page.
You don’t want people to be confused, as this might cause them to leave before they’ve had a chance to see what you offer, affecting your online revenue.
Check If It’s Still Available
Before buying a domain name for your company, you must check if it’s still available. You should review its availability to determine whether they’re taken or not.
There are many tools online for checking domain name availability that you can use for this. You can proceed with the registration process if the domain name is available. However, if the domain name is already being used by someone else, you will have to wait until it expires. This ensures no issues with getting your desired domain name in your hands.
Another option if the domain name is already taken is to offer to purchase it from the current owner. However, this can be costly.
Key Takeaway
The domain name that your company uses matters because it is what either makes or breaks your online presence. If you can find and register a perfect one, you can increase your web traffic and generate more leads. On the other hand, choosing the wrong one might affect your website’s reputation.
As such, you must be careful when creating a domain name because you want it to be memorable to your target visitors. You can do this by keeping it short and easy to pronounce so that they can remember it whenever they search for your website.
