We’ll briefly explore the fundamentals of neuromarketing and how they influence design and marketing decisions. You’ll discover how predictive eye-tracking differs from traditional eye-tracking and mouse-tracking - and how it helps you evaluate design assets and marketing campaigns more effectively. We’ll also show you how to interpret and understand the results with confidence.
We’ll walk you through how to get the most out of Attention Insight’s core features. You’ll learn how to set clear testing goals, label key areas of interest, and analyze your results with ease. We’ll also explain how to read and evaluate your attention heatmap, focus map, clarity score, cognitive demand, and other insights that reveal how users engage with your designs.
We’ll demonstrate how predictive eye-tracking enhances UX, CRO, and marketing performance. In UX design, it helps you visualize where users focus, ensuring key elements like CTAs and navigation stand out. For marketers and conversion specialists, it reveals how to optimize layouts and ad creatives to capture attention and drive results.
If you’re interested in API capabilities, we’ll show how other companies integrate attention metrics into their tools to test designs at scale and streamline workflows. We’ll also cover how to automate analysis and reporting using our advanced API features.
Finally, we’ll talk about where the product is heading, share our values behind Attention Insight, and answer your questions.
Oh, and yes – you’ll get extra testing time and a free presentation reminder!
Your Designs Deserve Proof, Not Assumptions.
It’s a 45-minute demo, but don’t worry - we’re quick talkers. Most are done in 30. We will show you how to validate layouts, optimize attention, and maximize ROI.
"A quick, low-effort gut check on your design choices; A way to compare alternatives and pick the best one to test; A concrete visual you can include in your case study to show your thinking.
These signals add depth to your story. Instead of saying “I liked this layout better,” you can say: “I tested both versions with AI-generated attention maps and chose the one with a clearer hierarchy.”"
Zander Whitehurst’s
Founder & CEO Memorisely
"Use it early to refine hierarchy in your UI before usability testing"
Atif Abbasi
Founder @ SaaS Landings
"Attention Insight has helped me provide more value to my clients. I'm now easily able to generate accurate heatmaps which throws the guesswork out the window."
Rhiddhit Paul
Senior Product Designer @ HumanX
"It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! "
Leonardo da Cruz
Content Strategist
"With the help of neuroscience and UX/UI principles, you can get some powerful insights. One tool in particular provides valuable data on user focus and attention."
Ioana Teleanu
Founder at AI-R Design Studio & UX Goodies
"Of course this does not (and shouldn't) replace testing with real users, but it's such a powerful instrument to complement your research efforts with - it's quick, it's accurate, and it's pretty solid."
Pick a time that works for you – we’ll show how Attention Insight helps teams make faster, smarter design decisions without endless feedback loops.
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Subscribe to the FIGMA HERO monthly plan and get 40% off with code AT40 for next 12 months. Offer ends September 30 at 23:59 (UTC+2).
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