So if we told you that you can hire people to create user-generated content for you and you can repurpose this without any restrictions? Hear us out!
Allow us to introduce UGC creators. They are people who are hired by a company to create authentic User-generated content (UGC) for them. Companies can then spread positivity about their brand in the most honest way possible.
Since we are not here to talk about UGC creators only, let’s see what role influencers play here. It is a fact that the influencer market grew to about $16.4 billion industry and sparked a new era in marketing.
But UGC creators are not influencers. But they will also create high-quality content for you that sells and is helpful in converting potential buyers. Brands definitely need both of them in their marketing strategies to create the best ones. Let’s dig deep into what is a UGC Creator?
What is a UGC creator?
People are smart and brands have realized they require authentic content to convert their audiences. With this realization comes UGC creators in the picture, they are people hired by the brand who create UGC for them. Consumers are more likely to appreciate low-key content that is created by someone like them.
With UGC coming to the limelight brands want to hop on this trend. As UGC is so honest, users relate to it more than any branded or promotional content. This is why we now see more and more brand campaigns created using people’s reviews written by people like you and me, rather than old-school advertisements.
But the term UGC creator is not completed without mentioning influencers. Let’s see what sets them apart and if UGC creators are the new influencers.
UGC Creator vs Influencer
You might confuse a UGC creator with an influencer, but that’s an entirely different game. As an influencer, you have to grow your community of followers, keep them engaged and create an influence on your audience.
There are influencers who have a huge follower base that follow them for brand recommendations. Then there are micro-influencers who have a small set of audiences, not more than 15k, and their audience relies on their product choices.
UGC creator, on the other hand, is someone a brand hires to create content for the brand. The UGC creator doesn’t post the content on their socials. Instead, they give brands access to their content so that brands can use this content for their marketing activities.
Now that we know who a UGC creator is, let’s understand why brands need a UGC creator; should you be investing in a UGC creator as a brand?
Are UGC creators the new influencers?
Influencers are altogether a different game. Influencers are required to get more followers, grow their community, keep their followers engaged, and create influence on their target audience. There are many influencers with a huge follower-base, who collaborate with brands.
These influencers create content for brands and post recommendations for their products as a part of their collaboration. Other micro-influencers with less than 15K followers partner with small brands but have heavy weight.
On the other hand, UGC creators are people who create content for the brand. They don’t post this content on their social but give access to their content to the brands. Brands then repurpose this content in their marketing activities.
Influencers and UGC (user-generated content) creators are both types of content creators who use social media platforms to share content and build a following. However, there are some key differences between the two:
1. Audience size and reach
Influencers typically have a larger audience and reach than UGC creators. Influencers often have thousands or even millions of followers.
While with UGC creators it does not matter what their follower base is. They do not post this content on their socials, instead, give their content to the brands who can share the content however way they require.
Influencers are often seen as more professional content creators, as they are often paid to create and share content. They may work with brands and businesses to promote products or services. They also have a private and casual side where these influencers are doing their own thing. These influencers will post content about their daily life as well as the collaboration.
UGC creators, on the other hand, come into a more strict contract with the brand where they are loyal and create authentic content for the brand. They do not share this content. Their agreement can contain images, videos, text, captions, etc.
3. Content focus
Influencers often create content that is centered around a particular topic or theme, such as fashion, beauty, or fitness. They may also create sponsored content for brands. They collaborate with multiple brands at a time and are not restricted to posting just their recommendations.
UGC creators may create a wide range of content, from personal vlogs and stories to reviews and tutorials. They do not just create UGC but their content is versatile and can be used in any marketing scenario. You can also get them to create the exact content that you require.
Influencers often have a higher level of engagement with their audience, as they often have a larger following and more resources to dedicate to interacting with their audience. To manage their followers efficiently, they may make use of community management tools.
UGC creators may have a more personal and intimate level of engagement with their audience. Their engagement is not relevant to the brand they create content for. The content created by them is repurposed by the brand on their socials, ads, and other marketing touchpoints.
Influencers are typically more professional content creators with a larger audience and reach, while UGC creators are more casual content creators with a smaller, more niche audience. Both types of creators can be effective in promoting products or ideas and engaging with an audience, but they may go about it in different ways.