A landing page is the first page and impression that people get when they visit your website. Depending on how you have designed your landing page, you might lose or gain new customers every time they visit your website for the first time.
Businesses use landing pages for different things, among them marketing campaigns. Website visitors are required to make a purchase, sign up for a newsletter, or even fill out a form for more information or to request a callback.
This means that a landing page is designed solely for marketing campaigns. Its purpose is to lead customers to take certain actions for the benefit of a business. However, not all businesses have been successful in creating high converting landing pages. Most of them are still struggling with moving these pages from just landing to conversion, and creating high converting landing pages.
Here is an insightful guide to grabbing attention, inspiring action, and improving the conversion rate of your landing pages;
Design Mobile-Friendly Landing Pages
Smartphone penetration around the globe has been growing tremendously in the past few years. This means that the number of people accessing the internet through mobile devices is also growing every year.
When designing your landing pages, you need to keep this in mind. You could have a larger percentage of customers accessing your landing page from smartphones. This means that you need to ensure that your landing page is mobile-friendly.
If you do not, your customers might not be able to understand the message you are trying to pass. They might not even take you seriously, something that might affect the rate of conversion of your landing page.
Show the Benefits of Your Products/Services on the Headline
One of the most important things when moving from landing a high converting landing page is to make sure that your headline shows the advantages of the products and services that you offer.
This is important in helping your customers understand what they will be getting from your business. If they do not, then chances are that they will not convert, something that might push them to your competitors.
When creating a headline for your landing page, make sure that it is concise, clear, and communicates the value of your products. In addition, your visitors should understand what you offer even before reading the text on the page.
Use Standout and Clear Call-To-Action
A call-to-action, also known as CTA, is one of the most important elements of a landing page. One of its main purposes is to encourage customers to convert. However, you need to get everything right for your CTA to do what it is supposed to do.
First of all, you should ensure that your CTA stands out from all the other elements on your landing page. You can do this by using different colors and ensuring that customers can see the button.
In addition, it should convey a clear message. Your customers should understand what you want them to do through the CTA button. For example, use words such as “Get Started”, “Submit”, “Sign Up”, and “Download” to tell your customers what to do.
Optimize Your Landing Page for SEO
SEO (Search Engine Optimization) allows website owners to enhance the experience of their web visitors and leads to better search engine ranking, conversions, engagement rates, and high traffic. You need SEO optimization to improve the rates of conversion and create a high converting landing page.
When optimizing your landing page for SEO, you need to look at several things, key among them your keywords. You should make sure that you are using the right keywords in your URL, title, and all the text on the landing page.
You should also make use of meta tags and meta descriptions that seek to answer the specific questions of your target customers. This is one of the best ways you can make your landing page discoverable.
Employ Simple Design
You do not need a complicated design if you want your landing page to convert, in other words, if you desire to have a high converting landing page. In addition, it is important to note that having a lot of information might overwhelm your customers. Branding requires less information that conveys the message to your visitors.
If you look at some multinational brands such as Nike, Coca-Cola, and Apple, among others, you will find that they all use simple designs. Such designs are easy to identify and can stick in the minds of their customers.
In addition, employing a simple design allows you to convey the message easily compared to complex designs. If a visitor understands the message you are trying to pass, the chances of them converting are very high.
Include Social Proof and Case Studies
Even though you should make sure that your landing page is not complicated and does not have a lot of information, you can include social proof and case studies to convince customers to convert.
Social proof can be defined as the process of convincing someone to take action when they see other people taking the same action. For instance, you can add an increasing number of subscribers to convince a new customer to subscribe.
Other ways of adding social proof and case studies include adding customer reviews and ratings, success stories from the use of your products and services, and testimonials from customers who use your products.
Following this guide, you will grab attention and inspire action on your landing pages. You will also increase conversion rates, something that can lead to the success of your business.