More than 20% of business owners report experiencing low website traffic issues. Website redesigning can help you boost leads generated from your website and increase conversion rates.
Your website serves as the online representation of your business. Its design and functionality directly impact how potential customers perceive your company. Even the most successful business can lose sales opportunities if its site looks outdated or doesn’t meet today’s usability standards.
Here are some signs that indicate you’re due for a redesign:
- Conversion rates are low. If your site doesn’t turn visitors into leads and sales, it doesn’t realise its goal. A redesign can optimise conversions.
- Your site looks dated. If it’s been over 3 years since your last website redesign, it likely looks outdated compared to competitors. Customers expect a modern, sleek interface.
- It’s not mobile-friendly. With over 53% of web traffic coming from mobile devices, not having a responsive site can result in significant losses. Ensure your site works well on smartphones and tablets.
- The content is disorganised. Confusing navigation or content that’s hard to find frustrates visitors. Streamline and simplify your site’s structure.
- Loading speeds are slow. Site speed impacts conversions and SEO. Optimising images and code can improve performance.
- It’s not on-brand. As your business evolves, ensure your website aligns with your brand identity. A refreshed design can realign aesthetics with branding.
Partnering with an experienced UX/UI design company can help you revitalise your website. It can help you:
- Analyse your existing site.
- Identify opportunities for improvement.
- Handle all aspects of the redesign process for you.
Investing in a website refresh can pay off tremendously in the long run by attracting more customers. Let’s look at five key signs for website redesign in more detail:
1. Outdated Design
Your website design plays a key role in initial visitors’ reactions. People may form negative perceptions about your company if the visual appearance seems stale or out of touch with current styles. A modern, clean layout shows you are up-to-date and helps attract more visitors.
Additionally, poor use of white space, cluttered pages, and low-quality images give off an unpolished, amateurish vibe. A redesign can give your site a more sophisticated look that reflects your brand. Such refreshment brings your business into the present day and makes your offerings more appealing.
2. Poor User Experience
Beyond looks, it’s critical to provide an excellent user experience (UX). If your site is hard to navigate, has confusing menus, or pages load slowly, visitors will quickly click away in frustration. Outdated web design often correlates with clunky user interactions.
A redesign presents the perfect opportunity to streamline site navigation, improve page speed, and optimise user journeys. Place important calls to action in logical spots. Include modern features like chatbots and predictive search to assist users.
By reworking the information architecture and enhancing on-site search, a redesign makes it easier for customers to find what they need.
3. Lack of Mobile Optimisation
These days, most of your potential customers are browsing the web on their mobile devices. If your business website isn’t optimised for mobile users, you’re missing out on a massive chunk of traffic and potential sales.
A site redesign would allow you to create a responsive design that renders perfectly on smartphones and tablets. It ensures customers have an optimal browsing experience no matter how they access your site.
4. Inefficient SEO Performance
Search engine optimisation is a key organic traffic driver. Search engines like Google are constantly updating their algorithms to improve user experience. You could be slipping down the search rankings if your website isn’t keeping up with the latest SEO best practices.
Factors like page speed, technical issues, thin content, and poor internal linking can all negatively impact search rankings. A redesign presents the perfect opportunity to audit your site and implement the latest SEO best practices to optimise metadata and increase loading speeds. This will get you back on track for higher organic search visibility.
5. Outgrown Business Needs
Your business is not static — it’s constantly changing and adapting based on new products, services, technologies, and market conditions. While your original website design suited your business needs when it launched, it’s common for companies to eventually outgrow their existing site.
If your website was designed several years ago, it may lack features and functionality that would benefit your business today. For example, you may now require an e-commerce platform to sell products online, integrated social media buttons to engage with customers, or mobile responsiveness for on-the-go users.
With a refreshed website that aligns with your business’s present-day capabilities, you can continue to connect with customers online effectively.
If your site is:
- Starting to feel outdated.
- Doesn’t showcase your full range of offerings.
- Lacks features that would streamline operations.
Those are signs that a redesign could help tailor your platform to your evolved business needs. A modern, custom design focused on your current capabilities and goals will ensure your website remains an effective tool for supporting your growth.
Key Takeaways
A redesigned website presents an opportunity to showcase your business’s full range of up-to-date capabilities. With a modern layout and updated content focused on your current offerings, you can create an online presence that accurately represents what your business provides today.
If it is not optimised for today’s multi-device world or doesn’t leverage modern SEO strategies, put in some extra work. The investment will pay dividends through improved user experience, increased traffic, and conversions. Just be sure to work with a designer company that keeps the needs of your business and customers in front.
