Simply having a website just doesn’t cut it anymore. With the internet being commonplace, people expect every business to have a website at the very least. This is because a website represents your business online, and without one, people will fail to take you seriously. Therefore, you should have a well-designed website that gives visitors a good impression of your business. This is why you may find that many businesses may hire the services of a web development company to optimize their website.
Similarly, the latest breakthrough in AI in the last decade has led to significant changes in most industries and applications. Websites and their usability are applications that have seen various improvements due to AI. This article will give you 7 tips that involve AI, improving your website’s usability and functionality. Let’s dive in.
Chatbots are a great way to enhance the user experience through effective customer service management. Chatbots are AI-programmed virtual assistants that imitate human behavior to provide customer support for any queries and issues they face. They can use complex algorithms and machine learning to provide customers with answers and even learn from their experiences. In this way, chatbots can function as a human customer support rep, and at the same time be available around the clock for your website. This means higher customer satisfaction when they visit your website.
2. Personalized Recommendations
Personalized recommendations are crucial for e-commerce websites to make sales, and this is, again, only possible with AI. AI and its machine learning algorithms sift through your browsing history to figure out your taste and then provide you with recommendations based on that taste. This can be a great thing for users as it allows them to find products that they like with minimal effort and allows websites to get significantly more sales.
3. Semantic Search
Semantic search is a data search method that uses AI for keywords and to understand the context and intent behind a search. Semantic search is strongly related to machine learning and uses data patterns with trial and error to improve search results. This means that there is a better chance of users finding a particular piece of information or product on your website, resulting in a better user experience.
4. Voice Search
Voice search is a fantastic addition to any website as it improves accessibility, particularly for those with impaired eyesight. It involves AI listening to a person’s voice while figuring out what they mean. As the software listens to a person’s voice repeatedly, through machine learning algorithms, it gradually starts to understand the words better, which results in an improved user experience. This helps your audience to grow and gives people an impression of your care towards the ones with a slight disability.
5. SEO tools
Search engine optimization is crucial for any website as it enables them to get to the top of search results. This would have had to be done manually in the past, but now it is easily accessible through various SEO tools. These SEO tools can help you locate errors and problems through smart AI algorithms. You can then deal with these problems directly without manually scanning through hundreds of lines of code.
6. Video Transcribing and Audio Readings
As discussed before, accessibility for people with disabilities is vital as it makes your website usable by a large audience, meaning a potentially larger database. Video transcribing helps deaf users understand the content of a video on your website, while audio reading enables visually impaired users to absorb the content of your website. You can achieve all this through AI which converts audio and video to text, as well as text in written content to audio files: machine learning algorithms learn gradually with the more video transcribing and audio readings they produce.
7. Website Testing
Real users conducted website testing in the past, but with so much data involved in modern websites, AI-based testing tools that gather data are invaluable. This can help during quantitative testing, where many metrics are involved. The data gathered can then be presented on a document where website testers and developers can understand exactly where the issues are.
To sum up
Having a well-designed website is crucial for any business as it serves as an online representation. AI-based tools, software, and algorithms are a great way to improve various aspects of your website. In this article, we have provided you with 7 tips for improving your website through AI. This can help you get an edge over your competition and improve your conversion rate. We hope this article proves insightful and helps you improve your website.