Numerous studies show that even up to 95% of our buying decisions are made subconsciously, meaning that most of us, consumers, don’t know why we buy some of the things. Therefore, neuromarketing using neuroscientistic research analyses such customer behaviour in order for marketers to develop better products, services, or advertising campaigns and build captivating brands that stand out and sell more.
Neuromarketing shows and justifies how the human brain responds to certain marketing campaigns. Knowing neuromarketing methods helps to better understand your audiences, what they are going through when purchasing, and why they make decisions that they make, so marketers can influence them and give what they want.
However, this is a discipline that requires some study time. Therefore, in this article, we gathered a list of ones of the most useful neuromarketing courses you should look into when aiming to upgrade your marketing campaigns.
Don’t know where to start? Then this course will get you going. The instructor of the course will introduce you to some of the essential techniques of consumer neuroscience and neuromarketing and will teach you about the consumer’s brain mechanisms. Moreover, this neuromarketing course will give you an overview of the current and future use of neuroscience in business that you will be able to apply in your project routine. Hence, if you are getting into business, want to market your products/services better, or are simply just curious about neuroscience and neuromarketing – this course is a great starting point.
The course is taught by Jasper Clement – associate professor in the department of marketing at Copenhagen Business School. Also known as the head of SenseLab at Decision Neuroscience Research Cluster (DNRC) at the Department of Marketing, which is the home base for projects of the brain and behavioral research.
Course pricing:
Full course plus certificate – €43
Full course, no certificate – free
This is one of the bestselling Udemy’s courses (as well as Udemy neuromarketing courses), that teaches to discover how Neuromarketing manipulates peoples’ subconscious triggers to encourage buying more. This entertaining course helps you to better understand subconscious buying actions, teaches how to recognize strategies used by marketers, and shares essential rules to avoid impulse shopping. Moreover, it trains you how to avoid marketing manipulation and make conscious buying decisions. So, anyone who’s interested in human behavior and marketing manipulation – this course is a great resource to expand your knowledge about it.
The course is taught by Gregory Caremans – the founder of the award-winning Brain Academy and experienced psychologist with a Master in communication, specializing in Neurocognitive and Behavioural Approach. Also known as a former Director of the Institute of Neurocognitivism in Brussels, Belgium.
Course pricing: €99.99
Don’t know where to start? Then this course will get you going. The instructor of the course will introduce you to some of the essential techniques of consumer neuroscience and neuromarketing and will teach you about the consumer’s brain mechanisms. Moreover, this number neuromarketing course will give you an overview of the current and future use of neuroscience in business that you will be able to apply in your project routine. Hence, if you are getting into business, want to market your products/services better, or are simply just curious about neuroscience and neuromarketing – this course is a great starting point.
The course is taught by Thomas Zoëga Ramsøy – the CEO and Founder of the world’s leading applied neuroscience company Neurons Inc. Also known as a neuropsychologist by training and a PhD in neurobiology and neuroimaging, and is today considered a leading figure in applied neuroscience.
Course pricing:
Full course plus certificate – €43
Full course, no certificate – free
This course is based on different theories and teaches how to make an effect on the decision-making process when aiming to increase sales of your product/services. Course instructor shares real-life examples and practises that prove behavioural aspects of different types of customers. Moreover, in this course, you’ll also learn how to run A/B testing, and structure your experiments to make rational decisions about your products. So, whether you are a marketer, product manager, entrepreneur, user experience specialist, or a person who wants to make more logical decisions – this course is great to have a better grasp about our buying behaviour.
The course is created by ICAN Consultancy company, which focuses on agile development and behavioral economics in product management. Its certified, experienced consultants have given lectures in several universities such as London Metropolitan University, Hacettepe University, and Yeditepe University.
Course pricing: €94.99
Validate your concepts for performance during the design stage with AI-generated attention analytics
Deeply understanding neuromarketing concept and principles helps you get better sales results. Therefore, this course, based on the general psychology of marketing, teaches you some of the best methods to influence your targeted market.
What is more, course instructor explains the importance of establishing a solid business strategy, talks about prospect needs and how to meet them easily, defines how people process information so that you can design effective marketing materials. Moreover, it walks you through Maslow’s hierarchy of needs in order for you to understand how to adapt your message to meet different people’s needs. You should get this course if you are looking to improve the effectiveness of your marketing strategy, target your market better, increase sales, and learn more about the psychology of marketing processes.
The course is taught by Matthew Barnett – one of the few Fully Certified Neuro-Linguistic Programming (NLP) Trainers on Udemy. He coaches and helps fledgling businesses to maximise their profitability. Moreover, he currently runs a number of businesses and leverages his knowledge of Hypnosis, psychology, technology and marketing to create profitable and exciting projects.
Course pricing: €44.99
Looking for a course that teaches you how to deliver your marketing messages more effectively and persuade your audience to buy your products/services? Then this neuromarketing course can help you to achieve it. It walks you through neuropsychology principles and shares real-life examples of actions that help to increase conversions of the businesses. Moreover, this course covers such topics as: the processes of decision-making, emotional thinking in marketing, strategies of influencing your market, the cognitive bias for selling high-ticket items and more. So, if you are a marketer who wants to master neuromarketing and its principles, this course is designed for you.
This neuromarketing course is taught by Akshay Hallur – a digital marketer, blogger, and experienced trainer. His focus is to help businesses grow by leveraging the power of marketing, growth hacking, and content marketing.
Course pricing: €24.99
Another Udemy course, but this one is focused on landing pages and their optimization through applying neuromarketing techniques. This course, based on neuromarketing mechanisms, explains and teaches you the best practises on how to optimise your web page in order to get more conversions. What images visitors like, how their brains work after they land on your page, what communication they expect – that’s all covered in this course. It is a very insightful course for web designers, web marketers, UX designers and everybody, who seeks to improve their design and writing communication skills.
The course is taught by Luca Pazarella – a digital product designer and storyteller. Luca has 15+ years of experience as a UX designer and product manager for startups, agencies and end customers and has created numerous web and mobile projects.
Course pricing: €94.99
This neuromarketing course is created and taught by optimization professional André Morys. The author teaches you how to understand your customer’s brains and change their buying behavior when aiming to increase sales. After this course, you will know how to improve your messaging through understanding brain signal processing, as well as you will learn techniques of perception controlling when it comes to websites and landing pages. Moreover, you will learn about the methods to understand the influence of emotions of your audience and ways to increase their motivation to buy. Therefore, if you want to get nitty-gritty into human buying behaviour and leverage that knowledge to get more conversions – this is the course you shouldn’t miss.
André Morys is a Co-Founder of Global Optimization Group and konversionsKRAFT as well as he is an author, university lecturer, speaker, entrepreneur, growth marketer, blogger and highly experienced consultant.
Course pricing:
This course is a part of CXL courses subscription. Subscription rates start from €223.42 a month.
Conclusion
When it comes to understanding your customers’ buying behaviour – why and how they buy certain things, neuromarketing is the competency you want to master in order to level up your marketing campaigns and boost your sales, of course. So, these selected neuromarketing courses are perfect for you to kick off and upgrade your business strategy. Enjoy the learning process!
P.s. check our Best UX Courses !
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