Have you always been recognized in school as the student who made huge sales during fundraisers? Or are you naturally drawn to adverts and will often spot them while watching movies? If yes, you are a marketer at heart and should consider pursuing a marketing career in the line.
A marketing profession is one of the best career choices right now. A BLS statistic shows that marketing occupations are expected to grow by 10% between 2021 and 2031, which is higher than the average for many other professions.
This is great for the economy, no doubt. However, with such a competitive job market, beginner marketers will have to edge over their competition to succeed. Today we come to the aid of aspiring marketers, sharing seven tips that can help kick-start a career and crush it!
Let’s delve into the details.
1. Get Certified
Click-through rate, impressions, conversion rate optimization, and churn rate are a few basic terms you should know to ace advertising. As such, you need to get certified. Check out local educational institutions and enroll in a marketing course, which will equip you with the necessary knowledge.
You can also consider online certifications. These are an excellent option, considering they are less expensive and offer busy people the flexibility to learn at their pace.
One thing you must note, however, is that certifications are not made equal. It is, therefore, essential that you join a reputable institution that employers recognize. You can never be too careful these days. Search online or ask people who studied where you want to go. If you are considering higher educational institutions, you do not have to worry about scams. The only thing you should know is where you will feel safe while studying. Nuwber has compiled information about the safest college campuses in the U.S. Take it into consideration too.
2. Boost Your Tech-Savviness
Technology is evolving at breakneck speeds, and the recently released Chat GPT is enough proof. Being comfortable with knowing how to market your way around various social media platforms is not enough. At least not anymore.
It is vital for you, as a beginner marketer, to have an in-depth understanding of the various technologies that can make a difference in your campaigns. Whether it is a CRM, keyword research, or analytic tools, understand that different MarTech applications offer personalization at scale. Additionally, they provide immersive experiences and seamlessly integrate with your client’s existing infrastructure.
3. Improve Your Communication Skills
Any advertising professional should have excellent oral and written communication skills, and as an aspiring marketing professional, you need to hone these skills. For starters, think before you speak. Your job is to make products appealing to your target audience and ensure fruitful marketing campaigns, and one wrong word can easily do the opposite.
Remember that communication needs to be brief and specific. That is the best way to capture and retain the attention of consumers and entrepreneurs. Attention spans are getting shorter by the day, and you want to drive your point home before anyone is distracted.
Additionally, it would help to perfect the art of email writing. Minimize acronyms, eliminate grammatical mistakes, and proofread your work to ensure it achieves the intended message.
4. You Might Need To Specialize
Marketing career is a broad subject, and you might need to zero in on your expertise. Being a jack of all trades and a master of none can be rewarding, but only for some time. So, as you start your career, think of an area of specialization. You can focus on inbound, social media, content, brand, product, or digital marketing.
For instance, a brand marketer’s focal point is building the brand’s name, while a content marketer specializes in quality promotional content through blog posts. Specialization makes you an expert in your field and establishes you as an authority.
5. Start networking
Do not wait until you have cleared college and are actively job searching to start building your network. Join social media communities for marketers and connect with seasoned professionals in your industry. Through such interactions, you learn more about industry trends and gain connections that might be your ticket to a life-changing job opportunity.
LinkedIn and Facebook, for example, will connect you to industry professionals and help you showcase your expertise. Apart from building online connections, consider face-to-face networking events. Physically interacting with like-minded people goes a long way in creating mutually beneficial professional relationships, which is a key ingredient to a successful marketing career.
With the growing number of online businesses, there are many opportunities for aspiring marketers to gain experience through online jobs. Consider exploring these opportunities to develop your skills and build your portfolio.
6. Build Your Portfolio
Organizations and companies are always looking for marketers with good portfolios. Hence, the best way to quickly increase your chances of landing a good client is to start building your portfolio now. Volunteering is a great place to start! Call an organization and see if they need help boosting their products and services or with their content marketing strategies.
Also consider non-governmental organizations, popularly known to offer such opportunities. To get started, leverage Google. Just type in ‘marketing volunteering opportunities near me’ and voila! You have a myriad of potential opportunities to hone your skills as you gain the experience you need to build a portfolio that forces entrepreneurs to take a second look.
7. Stand Out
Remember the introductory part of the article where we stated that marketing professions are increasing? While this presents businesses and other organizations with a large talent pool for their advertising needs, marketers will find it more challenging to find work.
That is why you must stand out! Study seasoned marketing professionals in your niche and see what makes them catch the eye of entrepreneurs, and emulate what is applicable. While at it, you will notice that reputable marketers have a distinct visual identity. They have a brand that pops and is liked by many.
Create a unique and consistent social media presence to avoid getting lost in the crowd. Share marketing-related stuff and be an active member on relevant platforms, asking questions and providing invaluable insights. This is what will set you apart from competitors and help you establish your authority.
Businesses and organizations are fighting tooth and nail to establish their authority, improve product visibility, and maintain their competitive edge. To achieve these goals, they need marketers. With the seven tips mentioned above, you can kick-start your career and be the marketer behind the success of many companies and organizations.