Our team decided to interview the most intrigue creators on good design and test their works with the Attention Insight platform. It predicts how user’s attention distributes in design. We hope, these short talks will inspire you and give some useful insights on catchy design. Enjoy!
Meet a Senior UI / UX Designer and Researcher Prakhar Neel Sharma, who believes that the design needs to look great, but the journey has to make sense, too.
Why have you decided to step into design field?
I have never thought about choosing design as my profession. However, from school time I have always been fascinated by mobile devices and computer gaming.
I was switching jobs and fortunately landed a job in a local company as UI Designer. At that time, I had no idea what that was, I just started working so that I could to make a living. But this position actually started to captivate my interest towards digital design, and then the journey has begun.
What inspires you and why?
I am inspired by great designs and people who create them. There are so many talented people like Eddie Lobanovskiy, Tobias Van Schneider, Gleb Kuznetsov, David Kovalev, Mike-creative mints (the list is endless) who actually push me to work harder. I am still learning from the eminent people around me. Companies like Apple, Spotify, Netflix, Google etc. taught us the importance of design beyond its visual appearance.
How do you measure the success of your design?
If my design put a smile on users face, I consider it as successful.
What matters to me is how many of quality projects I have been a part of. Time is the most important thing that I am investing in projects. So I always choose projects and people who are willing to take risk, understand the importance of design along with its impact on business and take design to another level.
What principles do you follow when creating attention grabbing design?
The principle which I follow is very simple and more inclined towards making easy to use design. I focus on building solutions. The steps that take me to the solutions:
- User research
- Information framing
- Creation of wireframe
- Wireframes’ transformation into design
- User feedback and design improvements