It’s estimated that every year, 550 billion invoices are exchanged globally. That’s 550 billion opportunities for businesses to boost their brand visibility. Yet, a huge number of businesses neglect to take advantage of the marketing potential that an invoice offers. And, as an invoice is an essential document that forms part of every transaction, this is a huge waste.
If you’re looking for ways to boost your brand visibility and get noticed, you need to take a long, hard look at your invoices and ensure they’re working for you. You could be missing out on an opportunity to boost your brand, establish trust, and create stronger customer relationships without having to spend a cent.
Why Brand Visibility Matters
Brand visibility is tied to brand awareness, and both are integral to the success and growth of your business. Businesses that are successful are those that are well-known and instantly recognizable. They’ve made a name for themselves by being as visible as possible, whether through online and digital marketing channels, TV and print media, or any other medium.
This visibility has created a connection with customers and built a lasting relationship. When customers recognize a brand, they are more likely to trust it and recommend it to other people. A brand with poor or no visibility isn’t going to have that same connection, and it certainly won’t establish itself as a leader in the marketplace.
Brand visibility essentially leads to brand awareness. By making your brand visible you create awareness, and consumers quickly link your brand to the service or product you offer and the experience they enjoyed throughout the sales funnel. Part of that sales funnel would include an invoice.
Your Logo Tells A Story
Your logo is the foundation of your brand identity. It tells customers who you are, what you offer, and what you stand for, and it sets you apart from the competition. It’s an instant identifier for your business and it can evoke an emotional response if you use the right colors, fonts, and style.
Logos have the potential to create a memorable first impression, encourage loyalty and boost customer retention, and form a connection with your audience. They should appear everywhere to reinforce your brand story and enhance your visibility. From your website to your social media profiles, your business cards to your packaging or products, your logo should be everywhere. Including your invoices.
Creating Brand Cohesion
A professional-looking logo legitimizes your business and makes you look more credible and trustworthy. It creates a common thread that runs through your business and represents your brand.
Not including your logo on your invoice reduces your brand cohesion, and in turn, reduces customer trust. Customers put more trust in brands that are cohesive and a logo plays a huge role in this. By creating unity through every stage of the sales funnel, customers receive a consistent message.
An invoice is perhaps the most important step in the sales funnel as it completes the purchase experience. If an invoice isn’t consistent with the overall experience, a brand loses out on a marketing opportunity, and customers may not feel as inclined to purchase again. On the other hand, if an invoice feels familiar and continues the cohesive experience, customer loyalty increases.
Making Your Brand Memorable
When a customer pays an invoice, they’re investing in your brand. You want them to remember you and to make repeat purchases or recommend you to others. A bland, boring unbranded invoice isn’t going to inspire them to remember you, nor is it going to make any lasting impression.
However, an invoice with your logo on it immediately sparks recognition and creates a reminder of your brand. It also reminds customers of their experience with you, whether using your products or services or simply the overall experience when making a purchase. This helps you to establish your reputation and cement your brand firmly in their minds.
Leaving your logo off your invoice is like offering someone a can of Coke with no logo or labeling on it. They won’t immediately recognize what you are offering, there won’t be any connection, and even after the first sip, they probably won’t associate the drink with their usual drinking experience. Logos are incredibly powerful, and it’s important not to underestimate them.
How To Add Your Logo To Your Invoice
The case for adding your logo to your invoice to increase brand visibility is open and shut. Not including your logo is a fatal mistake that could cost you, customers, in the long run.
If your invoice lacks a logo, you can use these tips to add it successfully:
1. Choose your position
The most common placement for a logo on an invoice is the top left-hand corner, but you can get a bit creative with this if you prefer. Depending on the layout of your invoice you can place your logo in the center at the top, or even at the bottom. Wherever you choose to position it, ensure that it catches the eye but doesn’t distract or obscure any of the important text.
2. Pick the correct size
You’re aiming to increase brand visibility, so make sure your logo and any text are clearly visible. If you’re using an invoice template, you should easily be able to adjust the size of your logo to ensure that it’s clearly legible. Don’t go so big that it overwhelms the page or requires customers to scroll down too far, but don’t go too small that it’s simply unrecognizable as it completely defeats the point.
3. Check your image resolution
Your logo helps to create a professional impression of your business, so you need to ensure that it always looks professional no matter what platform it’s viewed on. This is becoming even more important as the working world goes mobile and people use smartphones and tablets to conduct day-to-day business. Check the resolution of your image when you add it to your invoice and what it looks like when it’s saved. A low-res image can be poor quality and won’t always render well. There shouldn’t be any blurry edges or smudged-looking text, your logo should look crisp and clean.
Your invoice provides the perfect opportunity for you to boost your brand’s visibility. As this document is a requirement for every sale, it provides the perfect opportunity to increase your marketability and create a memorable impression.