In today’s business environment, the success of a business depends on how well a company can get itself noticed online. As a result, businesses are in a constant race to nail their ability to stand out through what is known as search engine optimization (SEO), which is the process of increasing website visibility and traffic on search engines such as Google.
While the approach to SEO across industries is relatively similar, a few critical differences exist in how SEO is implemented across various industries. This guide explores some of these differences based on the industry, so you may want to keep reading.
The Commerce Industry
E-commerce is an industry where businesses sell products and services online. This means almost all businesses with an online presence qualify for classification as e-commerce.
The goal of most common e-commerce websites is making sales, so besides ensuring that products are in front of as many words as possible, the focus for an e-commerce SEO strategy requires optimizing product and service descriptions, images, and pricing.
User experiences, such as ease of navigation, are also significant factors for e-commerce websites.
Localized visibility will be more important than optimizing for generic search terms if you run a local business, meaning you have to optimize your SEO for the aspects that matter to your local market. Often, this involves ensuring that your name, address, and phone number (NAP) are accurately listed across local directories such as Google Business Profile, Yelp, and other platforms.
You will also want to ensure your location-specific target words are in your content. For example, if you run a cafe in New York City, you will want to add relevant keywords to your content, such as “cafes in NYC.”
SEO for Law Firms
The legal industry has become quite competitive in the recent past. Gone are the days when all you needed was to open an office, get a listing on the telephone directory and wait for clients to come streaming for legal advice. Now, if someone needs a lawyer, the search engine is usually the first port of call. This is why SEO is considered to be one of the most important law firm marketing techniques.
When optimizing SEO for law firms, you must focus on relevant and specific keywords for your legal services. Also, a law firm is more of a local business, so you must apply local SEO strategies while focusing on the keywords that matter to your specialization.
For example, if you have a law firm in NYC specializing in tax law, you must target keywords such as “tax lawyer in NYC” or “NYC tax “in your content and site metadata. Trustworthiness and authority are also significant factors, so you may want to focus on content that offers value and link-building to build trust and authority.
SEO for Finance Websites
Finance is among the sectors that Google, the leading search engine, pays the most attention to ensure that users only get credible financial advice. So besides optimizing for keywords, you must focus on satisfying Google’s EAT requirements.
EAT stands for Expertise, Authority, and Trustworthiness, which are the primary factors Google looks at when ranking finance websites. Meeting EAT requirements involves producing content backed by reputable sources and aiming to become an authoritative figure in the finance industry.
For example, you could create infographics that display financial facts and figures to demonstrate your knowledge in the field. You can also conduct webinars or build relationships with industry experts to establish your trustworthiness further.
SEO strategies will differ depending on the industry, as shown in the industries mentioned in this post, as each sector has unique objectives and factors influencing ranking. However, all SEO strategies are aimed at one thing, increasing your site or business’s visibility.