It goes without saying that, in order to have an effective marketing strategy, you need to make sure that not only is your product or service providing the best value for your customers but that your customers actually understand what your value proposition is.
To do that, it’s crucial that your messaging is as simple and clear as possible, exposing customers’ pain points and highlighting your solution. However, it can be difficult to do that in a quick, effective way: real user testing can take days or weeks of setup, testing, correcting, and repeating. Not only that, but it can be pretty cost-prohibitive, especially if you have a smaller business.
That’s where AI-powered design analytics come into play. It allows you to quickly and easily get insights into your website or design by showing you which areas get the bigger share of the viewer’s attention, the most interest, and so on.
Many users turn to Eyequant to help them analyze their web interfaces for visual insights.
The Eyequant alternative
While Eyequant has many benefits, it may not offer all the features that customers are looking for. In fact, some Eyequant alternatives like Attention Insight are gaining ground with customers looking for better accuracy, features, or pricing.
But can Attention Insight take on Eyequant?
That’s what we’ll be looking at today: comparing Eyequant and Attention Insight in terms of accuracy, features, sharing, integrations and API, and pricing plans.
That way, you can decide which AI-powered heatmap is best for your business.
Accuracy of results
One of the most significant and most important aspects that differentiate these AI-powered design analytics is their accuracy. In general, whenever you’re using an algorithm to make crucial decisions for your business, you want to be certain that those AI-led conclusions are as realistic as possible.
This all comes down to the type of modeling used to create the algorithm in the first place. With Attention Insight, for example, its algorithm has been trained on approximately 30,800 images from real eye-tracking studies.
So what are the results when comparing AI accuracy to eye-tracking studies?
Eyequant manages to get 85-92% accuracy, which is a commendable result. However, Attention Insight blows that out of the water with its 90-94% accuracy range. Even better, Attention Insight’s model has been evaluated by comparing it to MIT’s Saliency Benchmark.
These stark differences in results are pretty clear to see when looking at similar images analyzed by Eyequant and Attention Insight. For example, let’s take a look at the differences in analysis of a Walmart e-commerce page. While Attention Insight’s analysis is clear and focused, Eyequant reports a lot of noise on the page’s random parts.
Below we’ll compare a regular eye-tracking study featuring real people to Eyequant’s and Attention Insight’s AI-powered analysis:
Let’s use this as a benchmark.
As you can see, most of the users’ attention was focused on the area including the rating and price of the product, with attention directed towards the “Add to Cart” button.
Notice how the majority of Eyequant’s attention is focused on the title of the product, then a suggested product, then finally the rating, price, CTA area, and brand name.
Attention Insight’s analysis, on the other hand, is closer to the real eye-tracking study.
Notice that the attention is focused on a similar area to the real eye-tracking study’s: the rating and price, and leading towards the CTA. This analysis also has attention on the product name and the brand name.
We see something similar here with the difference in analysis with an Airbnb landing page.
Here’s Attention Insight’s analysis of that page:
Attention Insight’s analysis has clear attention focused on the accommodation, the headline, CTAs, and such.
It is much easier to see which parts of the visual have the strongest attention from the viewer.
Eyequant’s analysis of Airbnb’s page:
As you can see, Eyequant’s analysis, on the other hand, shows some attention on the mountain slope and trees behind the accommodation. There’s very little attention paid to the informational bar at the top, and the human figures get little to no attention. There’s also an extra bit of noise which makes the analysis less certain.
From these examples, one thing is clear: Attention Insight has a higher accuracy range than Eyequant. On top of that, its algorithm has been evaluated against MIT’s benchmark.
Eyequant vs. Attention Insight accuracy winner: Attention Insight
|AI Accuracy vs. Eyetracking||Attention Insight||Eyequant|
|Accuracy||90 - 94%||85 - 92%|
|Model evaluated by MIT Saliency Benchmark||Yes||-|
The features set
Now let’s look at these products in their entirety: the features you need to make your design analytics successful. Effectively, there are three cores: attention heatmaps, areas of interest, and clarity.
In one form or another, both Eyequant and Attention Insight provide these features. Eyequant focuses, for its part, on visual attention and visual clarity. Still, it also emphasizes visual stimulation – which is its measure of how “exciting” a visual is.
Eyequant alternative Attention Insight relies on Attention heatmaps that use warm-to-cold colors to show the design areas that get the most attention.
Its Percentage of Attention feature allows you to define an AOI (area of interest) and then see what percentage of attention it receives.
Eyequant doesn’t have this Percentage of Attention score, although its intensity factor functions similarly.
But even better, Attention Insight has the ability to set automatic AOIs, such as buttons, headlines, or images, so that you can get even faster results.
Lastly, Attention Insight provides a Clarity Score similar to Eyequant’s, which allows you to see how clear a design is for a new user.
Again, it goes a step further than Eyequant by comparing the clarity of your design with the top Alexa sites so that you can quickly see how you compare to your competition.
One important aspect that potential users should know about both of these tools is that there’s a marked difference in the type of analysis that they offer: Eyequant only analyzes content that’s above the fold – or, in simpler terms, content that can be seen on the current screen. Meanwhile, Attention Insight offers a complete analysis that will allow you to get the entire page’s results.
Overall, however, both Eyequant and Attention Insight are well-matched in terms of their feature set. While Attention Insight lacks some things like Eyequant’s Excitingness Score, Clarity Map, and Intensity Factor, Eyequant also misses the ability for auto areas of interest, clarity range recommendations, and percentage of attention.
For the most part, your business will determine which features are more important.
Eyequant vs. Attention Insight features winner: Eyequant, by a small margin
|Areas of Interests||Yes||Yes|
|Percentage of Attention||Yes||-|
|Clarity range recommendation (Alexa Score)||Yes||-|
|Focus Map||Q3 2021||Yes|
|Current View analysis||Yes||Yes|
|Full Page analysis||Yes||-|
Of course, price is most certainly at the top of most people’s lists when choosing between two tools. And it makes sense since it helps you determine whether you’re essentially getting what you pay for.
As with any online service, it’s very helpful and even fundamental that there is a trial offer so that you can see how the service fits your needs. Luckily, both Eyequant and Attention Insight offer some type of free trial – however, not at the level.
For example, Attention Insight offers its new users the ability to use five monthly credits for as long as they need. Each credit can be used to analyze one design, and each month you can use up to 5 credits for free.
In comparison, Eyequant’s free trial seems rather limited: new users only get 2 designs, and that’s it.
But even worse, Eyequant makes it very difficult to find this free trial offering. In fact, it appears that Eyequant may no longer be offering their free trial at all.
For example, on Attention Insight’s website, you can easily click the “Start free trial” button on the homepage or simply the “Sign up” button on any other page, and you’ll sign up and get started on their free trial.
However, it’s nearly impossible to find the free trial offering for Eyequant.
Primarily, there is no ability to sign up to Eyequant directly — you have to speak to one of their representatives. And to do so, you first have to fill out a form that, above other things, asks you to write a message.
After that, you’ll have to wait for their representative to talk to you, discover your company’s business, make their pitches, and so on.
All in all, it takes less than a minute to sign up for a free trial with Attention Insight but may take days to do so with Eyequant.
But it gets even worse.
Attention Insight has simple pricing proudly displayed on its pricing page:
As you can see, prices start from about $55/month. Pretty clear, and you can then decide how the prices fit into your budget.
Now, try to find the same information on Eyequant’s website. Again, it’s impossible. While they do have different plan options, you’ll be hard-pressed to find any information about what these plans actually cost. Instead, you’ll find the same prompt asking you to get in contact with an expert:
While Attention Insight’s plans are pretty clear and straightforward, with a generous free offering to boot, Eyequant makes it rather difficult, more reminiscent of trying to buy life insurance than a modern SaaS offering.
Eyequant vs. Attention Insight pricing winner: Attention Insight, by a mile
|Pricing Plans||Starting from $55/month||Customized quote|
|Free trial available||Yes - 5 monthly credits||Yes - 2 designs|
Sharing design analyses with your team
It’s probably an understatement to say that the digital sharing of files quickly and easily is crucial for any modern working environment, especially with the pandemic’s onslaught. In that sense, let’s look at the sharing options for both Eyequant and Attention Insight.
Right off the bat, it’s easy to see that both have the basic ability to download study reports or to share study URLs. By the way, study reports and study URLs enable teams to communicate efficiently when creating visuals. These teams could include marketing, design, business, and even developers.
These two services differ because the Eyequant alternative makes it easy to download and share a comparison report that you created looking at, for example, comparing two or more designs or comparison between your design and a competitor’s. Eyequant does not have this feature.
For its part, it provides a shareable comparison URL linking to the comparison report, which may or may not be easier for your team.
Eyequant vs. Attention Insight sharing options winner: Tie
|Sharing Options||Attention Insight||Eyequant|
|Downloadable Study Report||Yes||Yes|
|Shareable Study URL||Yes||Yes|
|Downloadable Comparison Report||Yes||-|
|Shareable Comparison Report||-||Yes|
Integrations and API
Your design analytics tool needs to be flexible in how and where it works. For example, if the tool only works when you’re logged into the service, it limits how quickly and effectively you can get your visuals analyzed.
In this regard, Attention Insight bests Eyequant, and it’s not even close.
Both of these tools offer a Google Chrome extension that will allow you to generate heatmaps on your website by simply clicking on the extension in your Chrome browser.
However, while Attention Insight’s Chrome extension allows for a Full Page analysis, Eyequant’s extension allows only for analysis of the Current View, which can get pretty annoying if you have longer landing pages.
Both also have an API that can enable software creators to add heatmap functionality to their tools. However, that’s pretty much where Eyequant’s offerings end.
Attention Insight, on the other hand, takes it further by offering plugins for Adobe XD, Sketch and Figma (to be released in a few months).
Attention Insight’s plugin for Adobe XD allows you to apply heatmaps to your images right inside the program. That helps the designer to understand which image or images provide the best results quickly.
Similarly, Attention Insight’s Sketch integration offers an easy way to perform A/B testing by seeing which image provides the optimal heatmap.
Bottom line: which is better, Eyequant or Attention Insight?
Based on our five categories, it’s becoming pretty straightforward: the better offering when looking at Eyequant, the Eyequant alternative Attention Insight.
While both services have similar offerings in terms of features, sharing of design analyses, and API, Attention Insight has a better integration offering and is more accurate at simulating real human users. It has much better, more transparent pricing plans and a wide range of integrations with essential tools your team uses every day.
That last point, Attention Insight’s generous free trial, also naturally leads to our next recommendation: free trials allow you to see which service is best for your business.
You’ll be able to test the analysis, the look, feel and power of the service, and see how it can help your business the same day you sign up.
Luckily, Attention Insight makes this easy for you to do, and I highly recommend you sign up for their free trial and test it out.
Unfortunately, Eyequant makes it hard to do the same thing. However, if you’re able to find their free trial, you can practically test which service best fits your needs.