The main goal is to understand what Gera Dovana’s website is missing compared with competing brands and what improvements could be done.
The following are insights from the first glance:
Firstly, there is no clear CTA button in Gera dovana while comparing with other experience gifting companies.
Secondly, Gera dovana has a recognizable logo (orange elephant), yet it gets almost none of the attention.
Thirdly, last but not least, prices. This object is clearly indicated on Gera dovana website, yet, as it will be later clarified, attention is not paid to this unit in this particular website.