Padmaja Santhanam is the Partner & Growth Manager at FirstPrinciples. She manages all inbound business development & outbound prospecting pipeline building strategies. Padmaja's expertise lies in positioning and managing SaaS companies' growth. As a growth marketer, her role encompasses right from client onboarding to assuring the expected linear growth. She leads the marketing team to make strategic adjustments accordingly. Padmaja is actively working with the marketing & sales team to achieve the defined targets. Besides, she leads the other managers of Sales Development. Padmaja has decades-long experience in Business Analysis, Project Coordination, and Project Management. She has worked with organizations of every size. For the last 48 months, she has forayed into Marketing and Growth and managed projects.