Ads of the World is the page that we like to visit for an inspiration. This time we selected the most catchy advertising campaigns from Gaming category. We took 2 print ads from every campaign and compare them using Attention Insight. Which one works the best? Let's find out!
- Platform calculated how much attention the most important objects (logo, product, etc.) get.
- Heatmaps revealed which objects readers tend to notice first.
- Clarity score showed how clear design looks for the users.
- Based on these insights, Comparison feature chose the best ad.
Client: PlayStation
Agency: Media 8
Caption: Live in a State of Play
Ad 1: Octopus (Winner)
Ad 2: Beach grenade
