A/B Test of the Best Gaming Ads

Ads of the World is the page that we like to visit for an inspiration. This time we selected the most catchy advertising campaigns from Gaming category. We took 2 print ads from every campaign and compare them using Attention Insight. Which one works the best? Let's find out!

  • Platform calculated how much attention the most important objects (logo, product, etc.) get.
  • Heatmaps revealed which objects readers tend to notice first.
  • Clarity score showed how clear design looks for the users.
  • Based on these insights, Comparison feature chose the best ad. 
Client: PlayStation
Agency: TBWA
Ad 1: Injection
Ad 2: Wound (Winner)
Client: PlayStation
Agency: Media 8
Caption: Live in a State of Play
Ad 1: Octopus (Winner)
Ad 2: Beach grenade
 
 
 
Client: Connect 4
Agency: DDB, Puerto Rico
Ad 1: Meteorite (Winner)
Ad 2: Iceberg
Client: Xbox
Agency: Ontwice
Ad 1: Night
Ad 2: Morning (Winner)
Client: Jawwy
Agency: Mood, UAE
Campaign: 1 Million Riyal
Ad 1 – Winner
 
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