Creating a medical practice website can seem challenging at first, as web design requires lots of attention to detail and professional knowledge as well as experience. While looks are incredibly important, they can’t be your only focus; the website should be a gateway for your patients to access all the necessary information.
Luckily, because of all the advancements in technology, virtually anybody can design a website that’s both appealing and functional and will attract new customers (or, in the case of medical practice, patients).
You can follow a few essential steps to keep up with today’s digital world. For instance, besides picking the right colors and using the perfect fonts, you also need to find the balance between keeping things simple but not getting boring. Furthermore, the way you provide visitors with information can make or break their entire experience.
Read the article below and learn which important web design principles can make your website stand out from the crowd.
1. Offer Information and Be Available
When it comes to the structure and organization of content, you can follow some essential web design steps for a good user experience.
First of all, keep in mind that patients who visit you will want to know about various aspects of your services. Therefore, try to gather all the relevant information and arrange it in a logical way so that people can easily find exactly what they’re looking for. In addition, if you want to help new patients get acquainted with your services, offer them a PDF file they can download or even print out in order to read the main details at their own pace.
Then, make sure that people can contact you in case of any problems. Whether it’s Weave for medical facilities, a form to fill out, a chatbot, or a traditional helpline, your choice needs to be based on your target audience’s preferences, and you should be able to provide constant availability. You might also add a direct inward dialing option so that customers don’t have to always go through a receptionist and waste their time, and instead contact a person they are looking for directly. In optimizing your medical practice website for simplicity and functionality, consider highlighting your team’s expertise by showcasing their qualifications, including completion of reputable Medical Doctor (MD) programs, reinforcing trust and credibility among potential patients.
You should also carefully think through the way your medical practice website provides information about things such as pricing or any content where there are a lot of details that all look similar. You can choose to manage it using HTML tables that arrange data into rows and columns in an organized and easy-to-read manner.
Don’t forget about the About Us section, as it’s an excellent place to address potential patients directly and speak about your services. Make sure to include your services, mention all the awards or certifications, and emphasize what makes you unique. A good About Us section can have a huge impact on patients.
2. Stay Simple and Modern
One of the most important web design principles you should follow is to keep it simple and modern. In the past and the early years of the internet, it was typical for websites to use multiple colors, buttons, notifications, and even eye-catching animations.
However, the users’ preferences have changed dramatically over the years, and those who want to attract new patients as well as cater to the needs of the existing ones need to offer a functional and appealing design that’s also easy to navigate.
What is more, you need to keep in mind that a medical practice website is likely to be frequented by people of all ages and backgrounds. Therefore, if it’s too complex or there are hidden widgets or links that aren’t clearly visible, people from older generations or those with certain impairments might not be able to find what they need.
3. Use Responsive Web Design
The responsiveness of your website is one of the factors that can make or break the entire user experience. But what does it mean precisely?
Responsive Web Design is a web development approach that pays attention to how a website works on various devices. This means that if you’re using RWD, your website and all the subpages will automatically adjust to any screen size or resolution without requiring a user to do anything else.
To make your website responsive, you can focus on adopting a fluid grid and make sure that you allow for touchscreens. Then, you may also decide which elements of the website should be included on small screens and think about the way your images are sized. If that’s something you don’t have much experience with, don’t hesitate to outsource your project – the results will definitely be worth it.
4. Pick the Right Colors and Fonts
When it comes to esthetics, web design is not only about looks but also about how the visual aspect of your website influences its visitors.
If you want to make your website stand out while making it user-friendly and easy to read, you’ll have to pay close attention to the colors as well as fonts you choose. For instance, blue is one of the most popular colors used by brands and web designers, and it’s often associated with credibility, modernity, and trust. As a matter of fact, blue is one of the most common hues used by big brands such as Facebook, Intel, or even Walmart.
You can also decide to keep everything in an off-white color and add green or orange, so your website for a medical practice looks sleek and modern with something visually interesting. In some cases, you might even want to consider using two or more shades for accents.
The same principle applies to fonts as well. Not only does your choice impact readability, but it also influences how people perceive your brand and the message you’re trying to convey. When choosing the fonts, you should pay attention to how they work in various sizes and devices. Skip the complex or overly decorative fonts for the sake of timeless simplicity that typefaces such as Garamond, Arial, or Times have to offer. Stick to what’s attractive yet easy to read and understand.
To sum up, in today’s fast-paced world, every business needs a website that’s both functional and visually appealing. This can be even more important for medical facilities trying to attract patients with particular problems or needs.
While looks can be important, you shouldn’t forget about other essential web design factors, such as providing your patients with all the necessary information without making the website too complicated to navigate. You also need to keep in mind how important it is to choose the right colors and fonts, as well as use a responsive web design, so your medical practice website works well on every device.
Great web design leads to a better understanding, so make sure that you’re not cluttering your page, keep things simple, and don’t hesitate to outsource if you need help. Good luck!