Conversion optimization strategies are crucial to meet your conversion goals and boost your company’s performance. This especially rings true in today’s hyper-competitive market. To stay competitive, it’s vital for your business to continuously enhance the customer experience.
In this article, we’ll share some tried and tested strategies you can implement to increase your conversion rates, including optimizing landing pages and improving website speed. We’ll also offer some examples so you can get an idea of how to apply these strategies to your business.
By implementing these strategies, you can expect to see an improvement in your conversion rates, ultimately resulting in increased revenue and growth. Plus, these conversion optimization strategies will help you reach your target audience and convert more leads into loyal customers.
So, let’s get started.
What Is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the method of optimizing a website or landing page to increase the chances of converting visitors into customers. It’s an ongoing process that entails continuous analysis of data, experimentation with diverse strategies, and implementation changes over time.
What’s more, CRO means aligning your website with your marketing strategy and overall business goals. Thus, allowing you to increase your conversion rate and ultimately drive more revenue for your business.
For example, let’s say you run an email marketing company. Implementing CRO strategies like using persuasive copywriting techniques can help increase conversions. By creating compelling headlines, email subject lines, and messaging, you can persuade visitors to sign up for your service and take action because it highlights what you can do for them.
Now that we have established how important conversion rate optimization is, we can explore the 10 effective strategies that will propel your website’s performance to new heights and boost your conversion rates.
10 Best Conversion Rate Optimization Strategies
Whether you’re a small business just starting or an established company looking to improve your online presence, implementing these CRO strategies can boost your bottom line.
Let’s get into each of them.
1. Boost Page Speed
For business owners, improving page speed is a critical component of any digital marketing strategy, as slow loading times can negatively impact customer experience and hurt conversion rates. A fast-loading website gives your visitors a better user experience. As a result, they are more likely to stay engaged and take action, increasing conversions.
The optimal load time for conversion rates is between 0 to 4 seconds, and the initial five seconds of page-loading duration have the most significant influence on conversion rates. If your page takes too long to load, your target audience will switch to a faster website, and you risk losing potential customers.
It’s important to remember that you’re not the only one in your niche and your audience will always have other options. Providing a fast and efficient website experience can give you a competitive advantage.
You can use these tools to check your website page speed:
- Pingdom Speed Test
- Google PageSpeed Insights (PSI)
As an example, let’s say you’re an enterprise SEO company that wants to increase your customer base. Since page speed is a key component to ranking high on search engines, your site visitors should experience your expertise firsthand, starting with a fast-loading website.
It’ll give a great user experience and entice interested companies. Overall, a quick load time can increase the conversion rate and encourage them to make a buying decision.
2. Create A Striking Call-To-Action (CTA)
A striking CTA is a powerful tool for improving the effectiveness of your conversion path and increasing your website’s overall conversion rate. An effective CTA provides a clear and concise direction for visitors to take action.
For instance, a logistics management application company can include a striking CTA on its website’s homepage to drive demo requests. Offering a compelling incentive like a free trial or demo and prominently displaying a CTA button, such as “Schedule A Demo Now,” encourages the visitors to convert.
Moreover, to ensure that a striking CTA is an effective conversion rate optimization strategy, align it with your business objectives. To help you further, here are some types of CTAs:
- Social share
- Lead generation
- Event promotion
- Form submission
Not to mention, having a powerful CTA enables you to collect email addresses. So, you’re not only encouraging them to take the desired action, but it can also help you in building an email list for your email marketing campaigns.
3. Test Your Landing Pages
Conducting A/B tests (a.k.a split testing) on your landing pages enables you to compare different versions of your page. Thus, allowing you to make data-driven decisions for your optimization efforts.
Split testing involves creating two or more versions of your landing page and showing each version to a percentage of your online traffic. Then, you measure the results based on a predetermined goal like click-through rate or conversion rate. Using the metrics you’ve set, you can determine which landing page performs better and use the insights to improve the overall conversion process.
For example, let’s say Vivion, a conglomerate, wants to optimize its landing page for its product line for the food and beverage industry. It can run an A/B test to compare the current version of the page with a new version that has updated elements that resonate with its B2B clientele in that specific industry, and not its other target markets in the agricultural or cosmetics industries.
By measuring the conversion rate of each version and ensuring statistical significance, Vivion can determine which version performs better and make actionable insights to improve its conversion rate.
To do this, you can use tools like Attention Insight. It has AI-powered analytical tools to help you gain insights about your web pages before you launch them. You can then optimize the design or content depending on how your sample size interacts with them.
4. Employ Lead Capture Forms
Using a lead capture form allows you to obtain the contact details of potential customers. Plus, adding a capture form to your website allows you to collect valuable data about your ideal customer and use it to optimize your digital marketing efforts.
The image below shows a good example of an effective lead capture form. It highlights some benefits the platform offers and only needs the site visitors to fill up three spaces. It won’t overwhelm those who are thinking of signing up.
Let’s have another example and say a company that sells Amazon repricing software wants to increase its conversion rate. It can add a lead capture form to its website, prompting visitors to provide their contact information in exchange for a limited-time offer of a free trial of its software once it launches.
The brand can also use its waitlist option to offer other incentives like a free video tutorial for the first 50 users who sign-up. Having that information also lets the company follow up with targeted marketing efforts to drive more subscriptions.
Overall, it helps drive up conversion rates and is a key component of any digital marketing campaign. So, it can help you achieve your business objectives.
5. Optimize The High-Performing Blog Posts
When you create content, you aim to attract your ideal customer by providing them with valuable information. Hence, it’s important to optimize your high-performing blog posts to ensure their relevance.
You can identify those high-performing blog posts by analyzing user behavior on the page like the time spent on the page, click-through rates, and bounce rates. Updating with relevant content, adding valuable information, and optimizing it for search engines can attract potential customers and improve the conversion process.
For example, let’s say a blog post about Tettra Alternatives is performing well in terms of traffic, but not generating many conversions. You can analyze the user behavior to determine what’s causing them to leave without taking action. Let’s say it could be the lack of information about the products included in the list.
If that’s the case, you can review the current content and add other details that highlight the unique features of the software and how it can benefit the productivity of the team. This increases the chances that more blog visitors would convert and would give you actionable insights.
6. Leverage Social Proof
The term “social proof” refers to the concept that individuals are impacted by the actions and opinions of other people within their social circle or the wider community. Leveraging social proof can be a powerful marketing technique that helps improve conversion rates.
By showcasing examples of your products in action and providing product recommendations, you can build trust with potential customers and increase the likelihood of them converting or even making an immediate purchase.
Here are some types of social proof:
- Case studies
- Expert reviews
- Customer testimonials
For instance, a company selling baseball pitching machines could showcase videos of baseball players using their machines in practice or during games. This provides social proof that the machines are high-quality and effective for training purposes.
Moreover, you could feature customer reviews and testimonials on your website. This highlights positive experiences and satisfaction with the product. Additionally, incorporating social proof throughout the entire process, from initial website visits to the point of purchase, can foster a feeling of reliability and trustworthiness among your target audience.
7. Utilize Videos
Creating videos allows you to showcase the products and give detailed product explanations. Hence, enabling your customers to gain a better understanding of the features and benefits.
In addition, creating product demos can help address concerns and also make the product more appealing to potential customers. This is particularly important for a company selling medical alert products for the elderly since the target audience may not be technically savvy or have difficulties following instructions out of a small manual.
You can shoot videos instead, demonstrating how the product works and highlighting its key features like fall detection or heart rate monitoring system. Providing a visual representation of the product and its benefits increases the chance of a visitor becoming a customer. You can also include customer testimonials to further build trust.
8. Keep Your Content Above The Fold
Putting your content above the fold means placing the most important and attention-grabbing content at the top of your page. As such, your site visitors don’t need to scroll down.
With it, readers can see the main topic and value proposition without having to go through the whole web page. By placing important content, such as calls-to-action, product features, and pricing above the fold, visitors are more likely to engage with them and ultimately convert.
For instance, if a blog post is about the best dropshipping suppliers available, keeping the list of suppliers and their prices above the fold will make it easier for visitors to find what they’re looking for and take action.
They don’t have to scroll through the whole page and can just jump into which one they want to read more about. Then the body of the content will focus on in-depth insights about their features.
Moreover, eCommerce platforms can benefit from keeping content above the fold by showcasing their best-selling products and special offers. This can help to draw visitors’ attention and encourage them to browse the website further, resulting in higher conversion rates.
9. Use Dynamic Pop-ups
The utilization of dynamic pop-ups is a powerful tool to boost conversion rates by grabbing the interest of a percentage of users who may have otherwise left the site without engaging in any action. The marketing team can customize the pop-up to align with their primary goal, such as driving sales or increasing email subscriptions.
Additionally, The pop-up could also include a CTA that directs the site visitors to take a specific action, including making a purchase or subscribing to the company’s newsletter.
An excellent example of a company that utilizes pop-ups is Dress Forms. The brand uses the gamification type of pop-up, specifically the “Spin the Wheel” game.
There are several prizes like $20 off and 10% off. It’s a great way to entice potential buyers since they’ll already get a reward without even making an initial purchase first. Plus, it’s a fun way to engage them.
However, keep in mind to use pop-ups sparingly and ensure that they’re not too intrusive. Otherwise, it can harm the user experience.
10. Create A Great Mobile Experience
We live in a world where everyone is almost always on their phones. Creating a seamless mobile experience is essential to increase your conversion rates. 91% of research respondents between the ages of 18 and 49 use their mobile devices to shop.
Now, let’s say you have an eCommerce business selling clothing. When your website is optimized for mobile devices, including easy navigation and quick loading times, you can provide a seamless mobile experience for your customers. Hence, encouraging repeat business.
Overall, keeping the customer’s device type in mind and tailoring the entire process to meet their needs enables you to maximize your customers’ mobile experiences. Ultimately, boosting your conversion rate.
Following our discussion of the best CRO tactics, let’s jump into an overview of what’s considered a good conversion rate. It’ll guide you when it’s your turn to compute and analyze your conversion rate.
What Is Considered A Good Conversion Rate?
The ideal conversion rate varies depending on the industry, type of website, products, and target audience. Of course, it also depends on your conversion goals. What’s high for you may be considered low by others and vice versa.
On average, 2% to 5% is considered good. That might sound low but let’s have some specific numbers to show that it’s not as small as it sounds.
Let’s say you have 12,000 website visitors this month and have a conversion rate of 3.6%. That means 432 took your desired action. That’s a good number considering it’s just for the month.
You have to remember that not everyone who visits your website will take action or buy your products or subscribe to your services. Your goal is to increase the conversion rate to boost your overall bottom line.
Every entrepreneur wants to convert website visitors into paying customers. That’s when conversion optimization strategies come into play. They’ll help businesses like yours in expanding your customer base and increase revenue.
Will it be easy to boost the conversion rates with these strategies? Well, it takes a lot of effort, time, and even money to accomplish.
What’s more, platforms like Attention Insight help you achieve your business goals. We can help you test your ads and landing pages to find out if they’re working like you’d like them to.
The insights you’ll get will guide you in making data-driven decisions to ensure that your website is ideal for launch and have the elements that would convert your target audience. Don’t wait any longer and sign-up with us.